How popular isDeepL in search?
In August 2026, there were an estimated 18.7M branded searches for DeepL worldwide which is down 40% over the last 11 months. DeepL holds 7.5% estimated Share of Search among AI translation tools worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Google Translate91.7%
DeepL7.5%
Reverso0.76%Lokalise<0.01%
Smartling<0.01%
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Which AI translation tools compete with DeepL?
Share of Search by month for Google Translate, DeepL. The figures are in the table below the chart.
View monthly share of search table
| Month | Google Translate | DeepL | Reverso | Lokalise | Smartling |
|---|---|---|---|---|---|
| Oct 2025 | 88.7% | 9.9% | 1.3% | <0.01% | <0.01% |
| Nov 2025 | 89.5% | 9.1% | 1.3% | <0.01% | <0.01% |
| Dec 2025 | 90.8% | 8% | 1.1% | <0.01% | <0.01% |
| Jan 2026 | 89.7% | 8.9% | 1.3% | <0.01% | <0.01% |
| Feb 2026 | 90.6% | 8% | 1.3% | <0.01% | <0.01% |
| Mar 2026 | 88.7% | 9.9% | 1.3% | <0.01% | <0.01% |
| Apr 2026 | 90.3% | 8.6% | 1.1% | <0.01% | <0.01% |
| May 2026 | 89.9% | 9% | 1.1% | <0.01% | <0.01% |
| Jun 2026 | 88.1% | 10.8% | 1.1% | <0.01% | <0.01% |
| Jul 2026 | 87.5% | 11.6% | 0.87% | <0.01% | <0.01% |
| Aug 2026 | 91.7% | 7.5% | 0.76% | <0.01% | <0.01% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 91.7% | 228M | -0.55% | +4.2 points | |
| 2, held 2nd | 7.5% | 18.7M | -38.3% | -4.1 points | |
| 3, held 3rd | 0.76% | 1.9M | -16.9% | -0.1 points | |
| 4, moved from 5th to 4th | <0.01% | 8.3K | -0.95% | 0 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | <0.01% | 6.9K | -19.1% | 0 pointsmoved from 4th to 5th |
91.7%
Held 1st. 228M estimated branded searches, -0.55% vs prior month. Share +4.2 points.
2.
7.5%
Held 2nd. 18.7M estimated branded searches, -38.3% vs prior month. Share -4.1 points.
3.
Reverso0.76%
Held 3rd. 1.9M estimated branded searches, -16.9% vs prior month. Share -0.1 points.
4.
<0.01%
Moved from 5th to 4th. 8.3K estimated branded searches, -0.95% vs prior month. Share 0 points.
<0.01%
Moved from 4th to 5th. 6.9K estimated branded searches, -19.1% vs prior month. Share 0 points.
Compare search popularity between DeepL and its closest rivals
How has branded search demand for DeepL changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for DeepL worldwide fell from 31.2M to 18.7M.
- Across the 11 months ending August 2026, DeepL’s estimated Share of Search among AI translation tools worldwide decreased from 9.9% to 7.5%.
- Across the 11 months ending August 2026, DeepL’s estimated Share of Search among AI translation tools worldwide peaked at 11.6% in July 2026 and was lowest at 7.5% in August 2026.
How did search popularity change for AI translation tools worldwide in August 2026?
5 changes
In August 2026, Google Translate gained estimated Share of Search among AI translation tools worldwide, from 87.5% to 91.7%.
In August 2026, DeepL lost estimated Share of Search among AI translation tools worldwide, from 11.6% to 7.5%.
In August 2026, Lokalise rose from 5th to 4th among AI translation tools worldwide.
In August 2026, Smartling fell from 4th to 5th among AI translation tools worldwide.
Estimated monthly branded searches for Reverso worldwide fell 54.5% over 11 measured months, from 4.1M to 1.9M in August 2026.
Where does DeepL compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Online translation tools | 2nd of 5 | 7.4% | Show ranking |
| AI translation tools | 2nd of 5 | 7.5% | Shown above |
| Translation APIs | 2nd of 5 | 7.6% | Show ranking |
How is DeepL measured?
Brandwave collects information about searches that people make online using DeepL’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
7 branded search terms
- deepl
- deepl ai
- deepl app
- deepl com
- deepl software
- deepl translator
- translator deepl
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Is DeepL your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.