DeepL vs Microsoft Translator:Which is more popular by branded search?
In August 2026, DeepL had more branded searches than Microsoft Translator among translation APIs worldwide. DeepL was estimated to have 18.7M branded searches compared to Microsoft Translator’s 201K, and held a 7.6% Share of Search versus Microsoft Translator’s 0.08%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, DeepL or Microsoft Translator?
Compare the APIs used to translate content. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for DeepL, Microsoft Translator. The figures are in the table below the chart.
View monthly share of search table
| Month | Google Translate | DeepL | Microsoft Translator | Smartling | Amazon Translate |
|---|---|---|---|---|---|
| Oct 2025 | 89.8% | 10.1% | 0.15% | <0.01% | <0.01% |
| Nov 2025 | 90.4% | 9.2% | 0.33% | <0.01% | <0.01% |
| Dec 2025 | 91.6% | 8.1% | 0.27% | <0.01% | <0.01% |
| Jan 2026 | 90.7% | 9% | 0.27% | <0.01% | <0.01% |
| Feb 2026 | 91.6% | 8.1% | 0.33% | <0.01% | <0.01% |
| Mar 2026 | 89.8% | 10.1% | 0.12% | <0.01% | <0.01% |
| Apr 2026 | 91.2% | 8.7% | 0.02% | <0.01% | <0.01% |
| May 2026 | 90.8% | 9.1% | 0.02% | <0.01% | <0.01% |
| Jun 2026 | 89% | 10.9% | 0.02% | <0.01% | <0.01% |
| Jul 2026 | 88.2% | 11.7% | 0.09% | <0.01% | <0.01% |
| Aug 2026 | 92.3% | 7.6% | 0.08% | <0.01% | <0.01% |
| Sep 2026 | — | — | — | — | — |
How has the DeepL and Microsoft Translator comparison changed over the last 12 months?
3 findings
- DeepL was ahead of Microsoft Translator in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, DeepL’s estimated Share of Search among translation APIs worldwide moved from 10.1% to 7.6%, and its estimated monthly branded searches moved from 31.2M to 18.7M.
- Across the 11 months ending August 2026, Microsoft Translator’s estimated Share of Search among translation APIs worldwide moved from 0.15% to 0.08%, and its estimated monthly branded searches moved from 450K to 201K.
How did search popularity change for translation APIs worldwide in August 2026?
2 changes
In August 2026, DeepL lost estimated Share of Search among translation APIs worldwide, from 11.7% to 7.6%.
Estimated monthly branded searches for Microsoft Translator worldwide fell 55.3% over 11 measured months, from 450K to 201K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using DeepL’s and Microsoft Translator’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
DeepL
7 branded search terms
- deepl
- deepl ai
- deepl app
- deepl com
- deepl software
- deepl translator
- translator deepl
Microsoft Translator
1 branded search term
- microsoft translator
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.