Online translation tools:Which brands are most popular in search?
In August 2026, Google Translate was the most searched among online translation tools worldwide, with an estimated 228M branded searches and 89.5% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.
Google Translate89.5%
DeepL7.4%
QuillBot2.2%
Reverso0.74%
Papago0.2%
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Share of SearchLeaderboard
Compare services and tools used to translate text between languages. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Google Translate, DeepL, QuillBot. The figures are in the table below the chart.
View monthly share of search table
| Month | Google Translate | DeepL | QuillBot | Reverso | Papago |
|---|---|---|---|---|---|
| Oct 2025 | 86% | 9.6% | 2.9% | 1.3% | 0.24% |
| Nov 2025 | 86.7% | 8.9% | 2.9% | 1.3% | 0.25% |
| Dec 2025 | 88.8% | 7.9% | 2% | 1.1% | 0.22% |
| Jan 2026 | 87.8% | 8.8% | 2% | 1.3% | 0.24% |
| Feb 2026 | 88.6% | 7.9% | 2% | 1.3% | 0.21% |
| Mar 2026 | 86.3% | 9.7% | 2.6% | 1.3% | 0.23% |
| Apr 2026 | 88.3% | 8.5% | 2% | 1.1% | 0.19% |
| May 2026 | 87.9% | 8.8% | 2% | 1.1% | 0.19% |
| Jun 2026 | 86.1% | 10.6% | 2.1% | 1% | 0.2% |
| Jul 2026 | 85.3% | 11.3% | 2.4% | 0.85% | 0.2% |
| Aug 2026 | 89.5% | 7.4% | 2.2% | 0.74% | 0.2% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 89.5% | 228M | -0.55% | +4.2 points | |
| 2, held 2nd | 7.4% | 18.7M | -38.3% | -3.9 points | |
| 3, held 3rd | 2.2% | 5.6M | -12.2% | -0.2 points | |
| 4, held 4th | 0.74% | 1.9M | -16.9% | -0.1 points | |
| 5, held 5th | 0.2% | 513K | -4.8% | 0 points |
89.5%
held 1st · 228M estimated branded searches · -0.55% vs prior month · +4.2 points
2.
7.4%
held 2nd · 18.7M estimated branded searches · -38.3% vs prior month · -3.9 points
3.
QuillBot2.2%
held 3rd · 5.6M estimated branded searches · -12.2% vs prior month · -0.2 points
4.
Reverso0.74%
held 4th · 1.9M estimated branded searches · -16.9% vs prior month · -0.1 points
5.
Papago0.2%
held 5th · 513K estimated branded searches · -4.8% vs prior month · 0 points
Compare search popularity between leading brands
Which brand is most popular in search among online translation tools worldwide?
5 brands
In August 2026, Google Translate was the most searched among online translation tools worldwide, with an estimated 228M branded searches and 89.5% estimated Share of Search within this set. DeepL is in 2nd place, 82.1 percentage points behind at 7.4% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Google Translate | 86% → 89.5% | 89.5%Aug 2026 | 85.3%Jul 2026 | 1st |
| DeepL | 9.6% → 7.4% | 11.3%Jul 2026 | 7.4%Aug 2026 | 2nd |
| QuillBot | 2.9% → 2.2% | 2.9%Nov 2025 | 2%Jan 2026 | 3rd |
| Reverso | 1.3% → 0.74% | 1.3%Feb 2026 | 0.74%Aug 2026 | 4th |
| Papago | 0.24% → 0.2% | 0.25%Nov 2025 | 0.19%Apr 2026 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, Google Translate’s estimated Share of Search among online translation tools worldwide increased from 86% to 89.5%.
- Across the 11 months ending August 2026, DeepL’s estimated Share of Search among online translation tools worldwide decreased from 9.6% to 7.4%.
- Across the 11 months ending August 2026, QuillBot’s estimated Share of Search among online translation tools worldwide decreased from 2.9% to 2.2%.
- Across the 11 months ending August 2026, Reverso’s estimated Share of Search among online translation tools worldwide decreased from 1.3% to 0.74%.
- Across the 11 months ending August 2026, Google Translate’s estimated Share of Search among online translation tools worldwide peaked at 89.5% in August 2026 and was lowest at 85.3% in July 2026.
- Across the 11 months ending August 2026, DeepL’s estimated Share of Search among online translation tools worldwide peaked at 11.3% in July 2026 and was lowest at 7.4% in August 2026.
- Across the 11 months ending August 2026, Papago held steady: its estimated Share of Search among online translation tools worldwide moved less than 0.5 percentage points.
How did search popularity change for online translation tools worldwide in August 2026?
5 changes
In August 2026, Google Translate gained estimated Share of Search among online translation tools worldwide, from 85.3% to 89.5%.
In August 2026, DeepL lost estimated Share of Search among online translation tools worldwide, from 11.3% to 7.4%.
Estimated monthly branded searches for Reverso worldwide fell 54.5% over 11 measured months, from 4.1M to 1.9M in August 2026.
Estimated monthly branded searches for QuillBot worldwide fell 39.5% over 11 measured months, from 9.3M to 5.6M in August 2026.
Estimated monthly branded searches for Papago worldwide fell 34.6% over 11 measured months, from 785K to 513K in August 2026.
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