How popular isDeepL?
In September 2026, people searched for DeepL by name about 18.9 million times worldwide, a 39.2% decrease from the previous year. These searches made up 6.8% of all global translation service searches, placing DeepL second out of nine services. When we asked both ChatGPT and Google AI Overviews about translation services, DeepL appeared in all answers and was the most recommended of the nine.
DeepL is the second most searched of 9 competitors and the most recommended in AI answers.
Google TranslateShare of searches 93.1%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
DeepLShare of searches 6.8%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
Microsoft TranslatorShare of searches 0.02%Mentioned in 2 of 3 AI answersPlace in AI recommendations 3rd
LionbridgeShare of searches 0.02%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
TransPerfectShare of searches 0.02%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
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Top translation services in ChatGPT and Google AI Overviews
In three ChatGPT questions, DeepL appeared in all three answers. DeepL is the most recommended of the nine.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Google Translate3 of 3Named in 3 of 3 ChatGPT answers
- DeepL3 of 3Named in 3 of 3 ChatGPT answers
- Microsoft Translator2 of 3Named in 2 of 3 ChatGPT answers
Gengo1 of 3Named in 1 of 3 ChatGPT answers- Lionbridge0 of 3Named in 0 of 3 ChatGPT answers
- TransPerfect0 of 3Named in 0 of 3 ChatGPT answers
Lokalise0 of 3Named in 0 of 3 ChatGPT answers
Smartling0 of 3Named in 0 of 3 ChatGPT answers
Unbabel0 of 3Named in 0 of 3 ChatGPT answers
See every answer about translation services
3 answers
Asked ChatGPT
“Which translation service should I use?”
Asked ChatGPT
“What are the best translation services?”
Asked ChatGPT
“What's the best translation service for document translation?”
Searched Google, AI Overview
“translation services”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“document translation service”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which translation services compete with DeepL?
Share of searches by month for Google Translate, DeepL. The figures are in the table below the chart.
View monthly share of searches table
| Month | Google Translate | DeepL | Microsoft Translator | Lionbridge | TransPerfect | Gengo | Lokalise | Smartling | Unbabel |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 91.6% | 8.2% | 0.15% | 0.01% | 0.02% | 0.01% | <0.01% | <0.01% | <0.01% |
| Nov 2025 | 91.4% | 8.2% | 0.33% | 0.01% | 0.02% | <0.01% | <0.01% | <0.01% | <0.01% |
| Dec 2025 | 92.8% | 6.8% | 0.28% | 0.01% | 0.01% | <0.01% | <0.01% | <0.01% | <0.01% |
| Jan 2026 | 91.5% | 8.2% | 0.27% | 0.02% | 0.02% | 0.01% | <0.01% | <0.01% | <0.01% |
| Feb 2026 | 92.8% | 6.8% | 0.33% | 0.02% | 0.02% | <0.01% | <0.01% | <0.01% | <0.01% |
| Mar 2026 | 91.6% | 8.2% | 0.12% | 0.02% | 0.02% | <0.01% | <0.01% | <0.01% | <0.01% |
| Apr 2026 | 93.1% | 6.9% | 0.02% | 0.01% | 0.01% | <0.01% | <0.01% | <0.01% | <0.01% |
| May 2026 | 93.1% | 6.9% | 0.02% | 0.01% | 0.01% | <0.01% | <0.01% | <0.01% | <0.01% |
| Jun 2026 | 91.6% | 8.3% | 0.02% | 0.02% | 0.02% | <0.01% | <0.01% | <0.01% | <0.01% |
| Jul 2026 | 93% | 6.8% | 0.1% | 0.02% | 0.02% | <0.01% | <0.01% | <0.01% | <0.01% |
| Aug 2026 | 94.2% | 5.7% | 0.08% | 0.02% | 0.02% | <0.01% | <0.01% | <0.01% | <0.01% |
| Sep 2026 | 93.1% | 6.8% | 0.02% | 0.02% | 0.02% | <0.01% | <0.01% | <0.01% | <0.01% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 93.1% | 226M | 0% | -1.1 points | |
| 2, held 2nd | 6.8% | 16.6M | +22.1% | +1.2 points | |
| 3, held 3rd | 0.02% | 60.5K | -69.9% | -0.1 points | |
| 4, held 4th | 0.02% | 40.5K | -18.2% | 0 points | |
| 5, held 5th | 0.02% | 40.5K | 0% | 0 points | |
| 6, held 6th | <0.01% | 18.1K | -18.5% | 0 points | |
| 7, held 7th | <0.01% | 8.2K | 0% | 0 points | |
| 8, held 8th | <0.01% | 8.1K | +22.7% | 0 points | |
| 9, held 9th | <0.01% | 4.4K | 0% | 0 points |
93.1%
Held 1st. 226M estimated branded searches, 0% vs prior month. Share -1.1 points.
2.
DeepL6.8%
Held 2nd. 16.6M estimated branded searches, +22.1% vs prior month. Share +1.2 points.
0.02%
Held 3rd. 60.5K estimated branded searches, -69.9% vs prior month. Share -0.1 points.
0.02%
Held 4th. 40.5K estimated branded searches, -18.2% vs prior month. Share 0 points.
0.02%
Held 5th. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.
6.
Gengo<0.01%
Held 6th. 18.1K estimated branded searches, -18.5% vs prior month. Share 0 points.
7.
Lokalise<0.01%
Held 7th. 8.2K estimated branded searches, 0% vs prior month. Share 0 points.
<0.01%
Held 8th. 8.1K estimated branded searches, +22.7% vs prior month. Share 0 points.
9.
Unbabel<0.01%
Held 9th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between DeepL and its closest rivals
Every comparison with DeepL
12 comparisons
How has branded search demand for DeepL changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for DeepL worldwide fell from 31.1M to 18.9M.
- Across the 12 months ending September 2026, DeepL’s share of searches among translation services worldwide decreased from 8.2% to 6.8%.
- Across the 12 months ending September 2026, DeepL’s share of searches among translation services worldwide peaked at 8.3% in June 2026 and was lowest at 5.7% in August 2026.
How did search popularity change for translation services worldwide in September 2026?
6 changes
In September 2026, DeepL gained share of searches among translation services worldwide, from 5.7% to 6.8%.
In September 2026, Google Translate lost share of searches among translation services worldwide, from 94.2% to 93.1%.
Estimated monthly branded searches for Microsoft Translator worldwide fell 86.6% over 12 measured months, from 450K to 60.5K in September 2026.
Estimated monthly branded searches for Unbabel worldwide fell 55.6% over 12 measured months, from 9.9K to 4.4K in September 2026.
Estimated monthly branded searches for Gengo worldwide fell 45.3% over 12 measured months, from 33.1K to 18.1K in September 2026.
Estimated monthly branded searches for Lokalise worldwide fell 34.9% over 12 measured months, from 12.6K to 8.2K in September 2026.
How are DeepL’s branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using DeepL’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- deepl
- deepl ai
- deepl app
- deepl software
- deepl translator
- translator deepl
Do you work for DeepL? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does DeepL compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Online translation tools | 2nd of 6 | 7.4% | Show ranking |
| AI translation tools | 2nd of 6 | 6.8% | Show ranking |
| Translation services | 2nd of 9 | 6.8% | Shown above |
| Translation APIs | 2nd of 5 | 6.8% | Show ranking |
Is DeepL your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.