Brandwave

How popular isMicrosoft Translator?

In September 2026, people searched for Microsoft Translator by name about 60,500 times worldwide, an 86.6% decrease from the previous year. These searches made up 0.02% of all global AI translation tool searches, placing Microsoft Translator fourth out of six tools. When we asked both ChatGPT and Google AI Overviews about AI translation tools, Microsoft Translator appeared in three of the five answers and was the third most recommended of the six.

Search and AI answers in September 2026

Microsoft Translator is the fourth most searched of 6 competitors and the third most recommended in AI answers.

  1. Google TranslateShare of searches 92.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. DeepLShare of searches 6.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. ReversoShare of searches 1.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. Microsoft TranslatorShare of searches 0.02%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  5. LokaliseShare of searches <0.01%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top AI translation tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Microsoft Translator was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Microsoft Translator is the third most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. DeepL1st
  2. Google Translate2nd
  3. Microsoft Translator3rd
  4. Reverso–
  5. Lokalise–
  6. Smartling–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Google Translate5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • DeepL5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Microsoft Translator3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Reverso0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lokalise0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Smartling0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about AI translation tools

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which AI translation tools compete with Microsoft Translator?

Microsoft Translator against AI translation tools worldwide, by month

Share of searches by month for Google Translate, DeepL, Microsoft Translator. The figures are in the table below the chart.

View monthly share of searches table
MonthGoogle TranslateDeepLReversoMicrosoft TranslatorLokaliseSmartling
Oct 202590.4%8.1%1.3%0.15%<0.01%<0.01%
Nov 202590.2%8.1%1.3%0.33%<0.01%<0.01%
Dec 202591.8%6.8%1.1%0.27%<0.01%<0.01%
Jan 202690.3%8.1%1.3%0.27%<0.01%<0.01%
Feb 202691.6%6.7%1.4%0.33%<0.01%<0.01%
Mar 202690.4%8.1%1.3%0.12%<0.01%<0.01%
Apr 202692.1%6.8%1.1%0.02%<0.01%<0.01%
May 202692.1%6.8%1.1%0.02%<0.01%<0.01%
Jun 202690.7%8.2%1.1%0.02%<0.01%<0.01%
Jul 202692.2%6.8%0.91%0.1%<0.01%<0.01%
Aug 202693.5%5.6%0.76%0.08%<0.01%<0.01%
Sep 202692.1%6.8%1.1%0.02%<0.01%<0.01%

  1. 1.Google Translate

    92.1%

    Held 1st. 226M estimated branded searches, 0% vs prior month. Share -1.4 points.

  2. 2.DeepL

    6.8%

    Held 2nd. 16.6M estimated branded searches, +22.1% vs prior month. Share +1.1 points.

  3. 3.Reverso

    1.1%

    Held 3rd. 2.7M estimated branded searches, +49.7% vs prior month. Share +0.4 points.

  4. 4.Microsoft Translator

    0.02%

    Held 4th. 60.5K estimated branded searches, -69.9% vs prior month. Share -0.1 points.

  5. 5.Lokalise

    <0.01%

    Held 5th. 8.2K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Smartling

    <0.01%

    Held 6th. 8.1K estimated branded searches, +22.7% vs prior month. Share 0 points.

Compare popularity between Microsoft Translator and its closest rivals

Every comparison with Microsoft Translator

12 comparisons

How has branded search demand for Microsoft Translator changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Microsoft Translator worldwide fell from 450K to 60.5K.
  • Across the 12 months ending September 2026, Microsoft Translator’s share of searches among AI translation tools worldwide held steady, from 0.15% to 0.02%.

How did search popularity change for AI translation tools worldwide in September 2026?

6 changes

  1. In September 2026, DeepL gained share of searches among AI translation tools worldwide, from 5.6% to 6.8%.

  2. In September 2026, Google Translate lost share of searches among AI translation tools worldwide, from 93.5% to 92.1%.

  3. Estimated monthly branded searches for Microsoft Translator worldwide fell 86.6% over 12 measured months, from 450K to 60.5K in September 2026.

  4. Estimated monthly branded searches for Lokalise worldwide fell 34.9% over 12 measured months, from 12.6K to 8.2K in September 2026.

  5. Estimated monthly branded searches for Reverso worldwide fell 33% over 12 measured months, from 4.1M to 2.7M in September 2026.

  6. Estimated monthly branded searches for Smartling worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.

How are Microsoft Translator’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Microsoft Translator’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • microsoft translator

How the Brand Demand Index is measured

Who owns Microsoft Translator?

Microsoft Translator is owned by Microsoft. Brandwave also tracks Microsoft Copilot, Azure AI Document Intelligence, Azure AI Search, Azure Bicep, Azure Blob Storage, Azure Container Apps, Azure Container Registry, Azure Cosmos DB, Azure Data Factory, Azure DevOps, Azure Machine Learning, Azure Service Bus, Azure Stream Analytics, Bing, Clipchamp, GitHub Actions, GitHub Copilot, LinkedIn, LinkedIn Ads, LinkedIn Recruiter, LinkedIn Sales Navigator, Microsoft 365, Microsoft Advertising, Microsoft Authenticator, Microsoft Azure, Microsoft Bookings, Microsoft Clarity, Microsoft Defender Vulnerability Management, Microsoft Designer, Microsoft Dynamics 365, Microsoft Dynamics 365 Business Central, Microsoft Dynamics 365 Supply Chain Management, Microsoft Edge, Microsoft Entra, Microsoft Forms, Microsoft Learn, Microsoft OneNote, Microsoft Planner, Microsoft Power Automate Process Mining, Microsoft Power BI, Microsoft PowerPoint, Microsoft Purview, Microsoft Surface, Microsoft Teams, Microsoft To Do, Microsoft Visio, Microsoft Whiteboard, Minecraft, OneDrive, OneNote, Outlook, Power Automate, Power BI, SharePoint, Xbox and Xbox Game Pass, owned by the same company, worldwide.

Do you work for Microsoft Translator? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Microsoft Translator compete?

Microsoft Translator is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Online translation tools6th of 60.02%Show ranking
AI translation tools4th of 60.02%Shown above
Translation services3rd of 90.02%Show ranking
Translation APIs3rd of 50.02%Show ranking
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