DeepL vs Microsoft Translator:Which is more popular?
In September 2026, DeepL had more branded searches than Microsoft Translator among AI translation tools worldwide. DeepL had about 16.6 million branded searches, while Microsoft Translator had 60,500. DeepL made up 6.8% of all AI translation tool searches we track, and Microsoft Translator accounted for 0.02%. When we asked ChatGPT and Google AI Overviews about AI translation tools, DeepL appeared in all five answers and Microsoft Translator in three. DeepL was mentioned before Microsoft Translator in every answer.
Who do people search for more?
DeepL, about 274 searches for every 1 for Microsoft Translator
Who does AI mention more?
DeepL, mentioned in every answer we collected
Who does AI recommend more?
DeepL, named ahead of Microsoft Translator in every answer
Follow DeepL vs Microsoft Translator and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top AI translation tools in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, DeepL appeared in all five answers. Microsoft Translator was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. DeepL was listed before Microsoft Translator in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Google Translate5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- DeepL5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Microsoft Translator3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Reverso0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Lokalise0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Smartling0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about AI translation tools
5 answers
Asked ChatGPT
“Which AI translation tool should I use?”
Asked ChatGPT
“What are the best AI translation tools?”
Asked ChatGPT
“What's the best AI translation tool for text and documents?”
Searched Google, AI Overview
“ai translation tools”
Searched Google, AI Overview
“best ai translator”
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is DeepL or Microsoft Translator more popular in search?
This chart shows how often people search Google for DeepL and Microsoft Translator by name. Each line represents a brand's share of searches for all six AI translation tools we track, month by month, from English-language searches worldwide.
Share of searches by month for DeepL, Microsoft Translator. The figures are in the table below the chart.
View monthly share of searches table
| Month | Google Translate | DeepL | Reverso | Microsoft Translator | Lokalise | Smartling |
|---|---|---|---|---|---|---|
| Oct 2025 | 90.4% | 8.1% | 1.3% | 0.15% | <0.01% | <0.01% |
| Nov 2025 | 90.2% | 8.1% | 1.3% | 0.33% | <0.01% | <0.01% |
| Dec 2025 | 91.8% | 6.8% | 1.1% | 0.27% | <0.01% | <0.01% |
| Jan 2026 | 90.3% | 8.1% | 1.3% | 0.27% | <0.01% | <0.01% |
| Feb 2026 | 91.6% | 6.7% | 1.4% | 0.33% | <0.01% | <0.01% |
| Mar 2026 | 90.4% | 8.1% | 1.3% | 0.12% | <0.01% | <0.01% |
| Apr 2026 | 92.1% | 6.8% | 1.1% | 0.02% | <0.01% | <0.01% |
| May 2026 | 92.1% | 6.8% | 1.1% | 0.02% | <0.01% | <0.01% |
| Jun 2026 | 90.7% | 8.2% | 1.1% | 0.02% | <0.01% | <0.01% |
| Jul 2026 | 92.2% | 6.8% | 0.91% | 0.1% | <0.01% | <0.01% |
| Aug 2026 | 93.5% | 5.6% | 0.76% | 0.08% | <0.01% | <0.01% |
| Sep 2026 | 92.1% | 6.8% | 1.1% | 0.02% | <0.01% | <0.01% |
How has the DeepL and Microsoft Translator comparison changed over the last 12 months?
3 findings
- DeepL was ahead of Microsoft Translator in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, DeepL’s share of searches among AI translation tools worldwide moved from 8.1% to 6.8%, and its estimated monthly branded searches moved from 24.9M to 16.6M.
- Across the 12 months ending September 2026, Microsoft Translator’s share of searches among AI translation tools worldwide moved from 0.15% to 0.02%, and its estimated monthly branded searches moved from 450K to 60.5K.
How did search popularity change for AI translation tools worldwide in September 2026?
2 changes
In September 2026, DeepL gained share of searches among AI translation tools worldwide, from 5.6% to 6.8%.
Estimated monthly branded searches for Microsoft Translator worldwide fell 86.6% over 12 measured months, from 450K to 60.5K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using DeepL’s and Microsoft Translator’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
DeepL
1 branded search term
- deepl
Microsoft Translator
1 branded search term
- microsoft translator
Other head-to-heads among AI translation tools
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.