Brandwave

Microsoft Translator vs Reverso:Which is more popular?

In September 2026, Reverso had more branded searches than Microsoft Translator among online translation tools worldwide. Reverso had about 2.8 million branded searches, while Microsoft Translator had 60,500. Reverso made up 1.1% of all online translation tool searches we track, and Microsoft Translator accounted for 0.02%. When we asked ChatGPT and Google AI Overviews about online translation tools, Microsoft Translator and Reverso each appeared in two of the five answers. Microsoft Translator was mentioned before Reverso in two out of three answers that named either.

Among online translation tools worldwide in September 2026

Who do people search for more?

Reverso, about 46 searches for every 1 for Microsoft Translator

Reverso 2.8M searchesMicrosoft Translator 60.5K searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Microsoft Translator in 2 of 5Reverso in 2 of 5

Who does AI recommend more?

Microsoft Translator, named ahead of Reverso in 2 of 3 answers

Microsoft Translator first in 2Reverso first in 1

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Top online translation tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Microsoft Translator was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Reverso was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Microsoft Translator was listed before Reverso in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. DeepL1st
  2. Google Translate2nd
  3. QuillBot3rd
  4. Microsoft Translator4th
  5. Reverso5th
  6. Papago–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • DeepL5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Google Translate4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • QuillBot2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Reverso2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Microsoft Translator2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Papago0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about online translation tools

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Microsoft Translator or Reverso more popular in search?

This chart shows how often people search Google for Microsoft Translator and Reverso by name. Each line represents a brand's share of searches for all six online translation tools we track, month by month, from English-language searches worldwide.

Microsoft Translator and Reverso among online translation tools worldwide, by month

Share of searches by month for Reverso, Microsoft Translator. The figures are in the table below the chart.

View monthly share of searches table
MonthGoogle TranslateDeepLQuillBotReversoPapagoMicrosoft Translator
Oct 202585.9%9.6%2.8%1.3%0.24%0.14%
Nov 202586.5%8.8%2.9%1.3%0.25%0.31%
Dec 202588.6%7.8%2%1.1%0.22%0.26%
Jan 202687.5%8.7%1.9%1.3%0.24%0.26%
Feb 202688.4%7.8%2%1.3%0.21%0.32%
Mar 202686.2%9.6%2.5%1.3%0.23%0.11%
Apr 202688.3%8.4%2%1.1%0.19%0.02%
May 202687.9%8.8%2%1.1%0.19%0.02%
Jun 202686.1%10.6%2.1%1%0.2%0.02%
Jul 202685.2%11.3%2.4%0.84%0.2%0.09%
Aug 202689.5%7.3%2.2%0.74%0.2%0.08%
Sep 202689.2%7.4%2%1.1%0.19%0.02%

How has the Microsoft Translator and Reverso comparison changed over the last 12 months?

3 findings

How did search popularity change for online translation tools worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for Microsoft Translator worldwide fell 86.6% over 12 measured months, from 450K to 60.5K in September 2026.

  2. Estimated monthly branded searches for Reverso worldwide fell 33% over 12 measured months, from 4.1M to 2.8M in September 2026.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Microsoft Translator’s and Reverso’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Microsoft Translator

1 branded search term

  • microsoft translator

Reverso

4 branded search terms

  • reverso
  • reverso app
  • reverso software
  • reverso translator

How the Brand Demand Index is measured

Other head-to-heads among online translation tools

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