Lokalise vs Microsoft Translator:Which is more popular?
In September 2026, Microsoft Translator had more branded searches than Lokalise among AI translation tools worldwide. Microsoft Translator had about 60,500 branded searches, while Lokalise had 8,190. Microsoft Translator made up 0.02% of all AI translation tool searches we track, and Lokalise accounted for <0.01%. When we asked ChatGPT and Google AI Overviews about AI translation tools, Microsoft Translator appeared in three of the five answers and Lokalise in none.
Who do people search for more?
Microsoft Translator, about 7 searches for every 1 for Lokalise
Who does AI mention more?
Microsoft Translator, mentioned in 3 of 5 answers, Lokalise in 0
Who does AI recommend more?
Microsoft Translator, the only one of the two named
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Top AI translation tools in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Microsoft Translator was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Lokalise did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Google Translate5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
DeepL5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Microsoft Translator3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Reverso0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Lokalise0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Smartling0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about AI translation tools
5 answers
Asked ChatGPT
“Which AI translation tool should I use?”
Asked ChatGPT
“What are the best AI translation tools?”
Asked ChatGPT
“What's the best AI translation tool for text and documents?”
Searched Google, AI Overview
“ai translation tools”
Searched Google, AI Overview
“best ai translator”
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Lokalise or Microsoft Translator more popular in search?
This chart shows how often people search Google for Lokalise and Microsoft Translator by name. Each line represents a brand's share of searches for all six AI translation tools we track, month by month, from English-language searches worldwide.
Share of searches by month for Microsoft Translator, Lokalise. The figures are in the table below the chart.
View monthly share of searches table
| Month | Google Translate | DeepL | Reverso | Microsoft Translator | Lokalise | Smartling |
|---|---|---|---|---|---|---|
| Oct 2025 | 90.4% | 8.1% | 1.3% | 0.15% | <0.01% | <0.01% |
| Nov 2025 | 90.2% | 8.1% | 1.3% | 0.33% | <0.01% | <0.01% |
| Dec 2025 | 91.8% | 6.8% | 1.1% | 0.27% | <0.01% | <0.01% |
| Jan 2026 | 90.3% | 8.1% | 1.3% | 0.27% | <0.01% | <0.01% |
| Feb 2026 | 91.6% | 6.7% | 1.4% | 0.33% | <0.01% | <0.01% |
| Mar 2026 | 90.4% | 8.1% | 1.3% | 0.12% | <0.01% | <0.01% |
| Apr 2026 | 92.1% | 6.8% | 1.1% | 0.02% | <0.01% | <0.01% |
| May 2026 | 92.1% | 6.8% | 1.1% | 0.02% | <0.01% | <0.01% |
| Jun 2026 | 90.7% | 8.2% | 1.1% | 0.02% | <0.01% | <0.01% |
| Jul 2026 | 92.2% | 6.8% | 0.91% | 0.1% | <0.01% | <0.01% |
| Aug 2026 | 93.5% | 5.6% | 0.76% | 0.08% | <0.01% | <0.01% |
| Sep 2026 | 92.1% | 6.8% | 1.1% | 0.02% | <0.01% | <0.01% |
How has the Lokalise and Microsoft Translator comparison changed over the last 12 months?
3 findings
- Microsoft Translator was ahead of Lokalise in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Lokalise’s share of searches among AI translation tools worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 12.6K to 8.2K.
- Across the 12 months ending September 2026, Microsoft Translator’s share of searches among AI translation tools worldwide moved from 0.15% to 0.02%, and its estimated monthly branded searches moved from 450K to 60.5K.
How did search popularity change for AI translation tools worldwide in September 2026?
2 changes
Estimated monthly branded searches for Microsoft Translator worldwide fell 86.6% over 12 measured months, from 450K to 60.5K in September 2026.
Estimated monthly branded searches for Lokalise worldwide fell 34.9% over 12 measured months, from 12.6K to 8.2K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Lokalise’s and Microsoft Translator’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Lokalise
2 branded search terms
- lokalise
- lokalise ai
Microsoft Translator
1 branded search term
- microsoft translator
Other head-to-heads among AI translation tools
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