Microsoft Translator vs Papago:Which is more popular?
In September 2026, Papago had more branded searches than Microsoft Translator among online translation tools worldwide. Papago had about 490,000 branded searches, while Microsoft Translator had 60,500. Papago made up 0.19% of all online translation tool searches we track, and Microsoft Translator accounted for 0.02%. When we asked ChatGPT and Google AI Overviews about online translation tools, Microsoft Translator appeared in two of the five answers and Papago in none.
Who do people search for more?
Papago, about 8 searches for every 1 for Microsoft Translator
Who does AI mention more?
Microsoft Translator, mentioned in 2 of 5 answers, Papago in 0
Who does AI recommend more?
Microsoft Translator, the only one of the two named
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Top online translation tools in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Microsoft Translator was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Papago did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
DeepL1st
Google Translate2nd
QuillBot3rd- Microsoft Translator4th
Reverso5th- Papago–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- DeepL5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Google Translate4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- QuillBot2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Reverso2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Microsoft Translator2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Papago0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about online translation tools
5 answers
Asked ChatGPT
“Which online translation tool should I use?”
Asked ChatGPT
“What are the best online translation tools?”
Asked ChatGPT
“What's the best online translation tool for text translation?”
Searched Google, AI Overview
“online translation tool”
Searched Google, AI Overview
“translate text online”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Microsoft Translator or Papago more popular in search?
This chart shows how often people search Google for Microsoft Translator and Papago by name. Each line represents a brand's share of searches for all six online translation tools we track, month by month, from English-language searches worldwide.
Share of searches by month for Papago, Microsoft Translator. The figures are in the table below the chart.
View monthly share of searches table
| Month | Google Translate | DeepL | QuillBot | Reverso | Papago | Microsoft Translator |
|---|---|---|---|---|---|---|
| Oct 2025 | 85.9% | 9.6% | 2.8% | 1.3% | 0.24% | 0.14% |
| Nov 2025 | 86.5% | 8.8% | 2.9% | 1.3% | 0.25% | 0.31% |
| Dec 2025 | 88.6% | 7.8% | 2% | 1.1% | 0.22% | 0.26% |
| Jan 2026 | 87.5% | 8.7% | 1.9% | 1.3% | 0.24% | 0.26% |
| Feb 2026 | 88.4% | 7.8% | 2% | 1.3% | 0.21% | 0.32% |
| Mar 2026 | 86.2% | 9.6% | 2.5% | 1.3% | 0.23% | 0.11% |
| Apr 2026 | 88.3% | 8.4% | 2% | 1.1% | 0.19% | 0.02% |
| May 2026 | 87.9% | 8.8% | 2% | 1.1% | 0.19% | 0.02% |
| Jun 2026 | 86.1% | 10.6% | 2.1% | 1% | 0.2% | 0.02% |
| Jul 2026 | 85.2% | 11.3% | 2.4% | 0.84% | 0.2% | 0.09% |
| Aug 2026 | 89.5% | 7.3% | 2.2% | 0.74% | 0.2% | 0.08% |
| Sep 2026 | 89.2% | 7.4% | 2% | 1.1% | 0.19% | 0.02% |
How has the Microsoft Translator and Papago comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Microsoft Translator took it in November 2025, Papago took it in March 2026.
- Across the 12 months ending September 2026, Microsoft Translator’s share of searches among online translation tools worldwide moved from 0.14% to 0.02%, and its estimated monthly branded searches moved from 450K to 60.5K.
- Across the 12 months ending September 2026, Papago’s share of searches among online translation tools worldwide moved from 0.24% to 0.19%, and its estimated monthly branded searches moved from 785K to 490K.
How did search popularity change for online translation tools worldwide in September 2026?
2 changes
Estimated monthly branded searches for Microsoft Translator worldwide fell 86.6% over 12 measured months, from 450K to 60.5K in September 2026.
Estimated monthly branded searches for Papago worldwide fell 37.6% over 12 measured months, from 785K to 490K in September 2026.
How are branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Microsoft Translator’s and Papago’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Microsoft Translator
1 branded search term
- microsoft translator
Papago
6 branded search terms
- naver papago
- papago
- papago app
- papago software
- papago translator
- translator papago
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