Google Translate vs Papago:Which is more popular by branded search?
In August 2026, Google Translate had more branded searches than Papago among online translation tools worldwide. Google Translate was estimated to have 228M branded searches compared to Papago’s 513K, and held an 89.5% Share of Search versus Papago’s 0.2%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Google Translate or Papago?
Compare services and tools used to translate text between languages. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Google Translate, Papago. The figures are in the table below the chart.
View monthly share of search table
| Month | Google Translate | DeepL | QuillBot | Reverso | Papago |
|---|---|---|---|---|---|
| Oct 2025 | 86% | 9.6% | 2.9% | 1.3% | 0.24% |
| Nov 2025 | 86.7% | 8.9% | 2.9% | 1.3% | 0.25% |
| Dec 2025 | 88.8% | 7.9% | 2% | 1.1% | 0.22% |
| Jan 2026 | 87.8% | 8.8% | 2% | 1.3% | 0.24% |
| Feb 2026 | 88.6% | 7.9% | 2% | 1.3% | 0.21% |
| Mar 2026 | 86.3% | 9.7% | 2.6% | 1.3% | 0.23% |
| Apr 2026 | 88.3% | 8.5% | 2% | 1.1% | 0.19% |
| May 2026 | 87.9% | 8.8% | 2% | 1.1% | 0.19% |
| Jun 2026 | 86.1% | 10.6% | 2.1% | 1% | 0.2% |
| Jul 2026 | 85.3% | 11.3% | 2.4% | 0.85% | 0.2% |
| Aug 2026 | 89.5% | 7.4% | 2.2% | 0.74% | 0.2% |
| Sep 2026 | — | — | — | — | — |
How has the Google Translate and Papago comparison changed over the last 12 months?
3 findings
- Google Translate was ahead of Papago in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Google Translate’s estimated Share of Search among online translation tools worldwide moved from 86% to 89.5%, and its estimated monthly branded searches moved from 278M to 228M.
- Across the 11 months ending August 2026, Papago’s estimated Share of Search among online translation tools worldwide moved from 0.24% to 0.2%, and its estimated monthly branded searches moved from 785K to 513K.
How did search popularity change for online translation tools worldwide in August 2026?
2 changes
In August 2026, Google Translate gained estimated Share of Search among online translation tools worldwide, from 85.3% to 89.5%.
Estimated monthly branded searches for Papago worldwide fell 34.6% over 11 measured months, from 785K to 513K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Google Translate’s and Papago’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Google Translate
7 branded search terms
- google translate
- google translate app
- google translate software
- google translate translator
- googletranslate
- translate google com
- translator google translate
Papago
7 branded search terms
- naver papago
- papago
- papago app
- papago naver com
- papago software
- papago translator
- translator papago
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