Amazon Translate vs Google Translate:Which is more popular by branded search?
In August 2026, Google Translate had more branded searches than Amazon Translate among translation APIs worldwide. Google Translate was estimated to have 228M branded searches compared to Amazon Translate’s 2.4K, and held a 92.3% Share of Search versus Amazon Translate’s <0.01%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Amazon Translate or Google Translate?
Compare the APIs used to translate content. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Google Translate, Amazon Translate. The figures are in the table below the chart.
View monthly share of search table
| Month | Google Translate | DeepL | Microsoft Translator | Smartling | Amazon Translate |
|---|---|---|---|---|---|
| Oct 2025 | 89.8% | 10.1% | 0.15% | <0.01% | <0.01% |
| Nov 2025 | 90.4% | 9.2% | 0.33% | <0.01% | <0.01% |
| Dec 2025 | 91.6% | 8.1% | 0.27% | <0.01% | <0.01% |
| Jan 2026 | 90.7% | 9% | 0.27% | <0.01% | <0.01% |
| Feb 2026 | 91.6% | 8.1% | 0.33% | <0.01% | <0.01% |
| Mar 2026 | 89.8% | 10.1% | 0.12% | <0.01% | <0.01% |
| Apr 2026 | 91.2% | 8.7% | 0.02% | <0.01% | <0.01% |
| May 2026 | 90.8% | 9.1% | 0.02% | <0.01% | <0.01% |
| Jun 2026 | 89% | 10.9% | 0.02% | <0.01% | <0.01% |
| Jul 2026 | 88.2% | 11.7% | 0.09% | <0.01% | <0.01% |
| Aug 2026 | 92.3% | 7.6% | 0.08% | <0.01% | <0.01% |
| Sep 2026 | — | — | — | — | — |
How has the Amazon Translate and Google Translate comparison changed over the last 12 months?
3 findings
- Google Translate was ahead of Amazon Translate in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Amazon Translate’s estimated Share of Search among translation APIs worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 4.4K to 2.4K.
- Across the 11 months ending August 2026, Google Translate’s estimated Share of Search among translation APIs worldwide moved from 89.8% to 92.3%, and its estimated monthly branded searches moved from 278M to 228M.
How did search popularity change for translation APIs worldwide in August 2026?
2 changes
In August 2026, Google Translate gained estimated Share of Search among translation APIs worldwide, from 88.2% to 92.3%.
Estimated monthly branded searches for Amazon Translate worldwide fell 45.5% over 11 measured months, from 4.4K to 2.4K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Amazon Translate’s and Google Translate’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Amazon Translate
1 branded search term
- amazon translate
Google Translate
7 branded search terms
- google translate
- google translate app
- google translate software
- google translate translator
- googletranslate
- translate google com
- translator google translate
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.