Google Translate vs Unbabel:Which is searched more?
In September 2026, Google Translate had more branded searches than Unbabel among translation services worldwide. Google Translate had about 226 million branded searches, while Unbabel had 4,400. Google Translate made up 93.1% of all translation service searches we track, and Unbabel accounted for <0.01%. These are worldwide searches for English-language branded terms.
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Is Google Translate or Unbabel more popular in search?
Compare the translation services brands work with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Google Translate, Unbabel. The figures are in the table below the chart.
View monthly share of searches table
| Month | Google Translate | DeepL | Microsoft Translator | Lionbridge | TransPerfect | Gengo | Lokalise | Smartling | Unbabel |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 91.6% | 8.2% | 0.15% | 0.01% | 0.02% | 0.01% | <0.01% | <0.01% | <0.01% |
| Nov 2025 | 91.4% | 8.2% | 0.33% | 0.01% | 0.02% | <0.01% | <0.01% | <0.01% | <0.01% |
| Dec 2025 | 92.8% | 6.8% | 0.28% | 0.01% | 0.01% | <0.01% | <0.01% | <0.01% | <0.01% |
| Jan 2026 | 91.5% | 8.2% | 0.27% | 0.02% | 0.02% | 0.01% | <0.01% | <0.01% | <0.01% |
| Feb 2026 | 92.8% | 6.8% | 0.33% | 0.02% | 0.02% | <0.01% | <0.01% | <0.01% | <0.01% |
| Mar 2026 | 91.6% | 8.2% | 0.12% | 0.02% | 0.02% | <0.01% | <0.01% | <0.01% | <0.01% |
| Apr 2026 | 93.1% | 6.9% | 0.02% | 0.01% | 0.01% | <0.01% | <0.01% | <0.01% | <0.01% |
| May 2026 | 93.1% | 6.9% | 0.02% | 0.01% | 0.01% | <0.01% | <0.01% | <0.01% | <0.01% |
| Jun 2026 | 91.6% | 8.3% | 0.02% | 0.02% | 0.02% | <0.01% | <0.01% | <0.01% | <0.01% |
| Jul 2026 | 93% | 6.8% | 0.1% | 0.02% | 0.02% | <0.01% | <0.01% | <0.01% | <0.01% |
| Aug 2026 | 94.2% | 5.7% | 0.08% | 0.02% | 0.02% | <0.01% | <0.01% | <0.01% | <0.01% |
| Sep 2026 | 93.1% | 6.8% | 0.02% | 0.02% | 0.02% | <0.01% | <0.01% | <0.01% | <0.01% |
How has the Google Translate and Unbabel comparison changed over the last 12 months?
3 findings
- Google Translate was ahead of Unbabel in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Google Translate’s share of searches among translation services worldwide moved from 91.6% to 93.1%, and its estimated monthly branded searches moved from 277M to 226M.
- Across the 12 months ending September 2026, Unbabel’s share of searches among translation services worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 9.9K to 4.4K.
How did search popularity change for translation services worldwide in September 2026?
2 changes
In September 2026, Google Translate lost share of searches among translation services worldwide, from 94.2% to 93.1%.
Estimated monthly branded searches for Unbabel worldwide fell 55.6% over 12 measured months, from 9.9K to 4.4K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Google Translate’s and Unbabel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Google Translate
1 branded search term
- google translate
Unbabel
1 branded search term
- unbabel
Other head-to-heads among translation services
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