Smartling vs TransPerfect:Which is more popular by branded search?
In August 2026, TransPerfect had more branded searches than Smartling among translation services worldwide. TransPerfect was estimated to have 40.5K branded searches compared to Smartling’s 6.9K, and held a 30.7% Share of Search versus Smartling’s 5.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Smartling or TransPerfect?
Compare the translation services brands work with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for TransPerfect, Smartling. The figures are in the table below the chart.
View monthly share of search table
| Month | Lionbridge | TransPerfect | Gengo | Lokalise | Smartling | Unbabel |
|---|---|---|---|---|---|---|
| Oct 2025 | 25.9% | 31.7% | 21.2% | 8.2% | 6.6% | 6.3% |
| Nov 2025 | 27.6% | 33.8% | 18.5% | 8.7% | 5.8% | 5.5% |
| Dec 2025 | 31.7% | 31.7% | 17.4% | 8.1% | 6.8% | 4.2% |
| Jan 2026 | 30.3% | 30.3% | 20.3% | 7.7% | 6.3% | 5% |
| Feb 2026 | 33.3% | 33.3% | 14.9% | 8.5% | 5.7% | 4.4% |
| Mar 2026 | 31.6% | 31.6% | 14.2% | 9.8% | 6.6% | 6.3% |
| Apr 2026 | 31.3% | 31.3% | 17.1% | 9.6% | 6.5% | 4.2% |
| May 2026 | 32.9% | 32.9% | 14.7% | 8.3% | 6.9% | 4.4% |
| Jun 2026 | 35% | 28.6% | 12.8% | 7.2% | 6% | 10.5% |
| Jul 2026 | 36.5% | 29.8% | 16.4% | 6.2% | 6.3% | 4.9% |
| Aug 2026 | 37.6% | 30.7% | 16.8% | 6.3% | 5.2% | 3.3% |
| Sep 2026 | — | — | — | — | — | — |
How has the Smartling and TransPerfect comparison changed over the last 12 months?
3 findings
- TransPerfect was ahead of Smartling in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Smartling’s estimated Share of Search among translation services worldwide moved from 6.6% to 5.2%, and its estimated monthly branded searches moved from 10.3K to 6.9K.
- Across the 11 months ending August 2026, TransPerfect’s estimated Share of Search among translation services worldwide moved from 31.7% to 30.7%, and its estimated monthly branded searches moved from 49.5K to 40.5K.
How did search popularity change for translation services worldwide in August 2026?
2 changes
In August 2026, TransPerfect gained estimated Share of Search among translation services worldwide, from 29.8% to 30.7%.
In August 2026, Smartling lost estimated Share of Search among translation services worldwide, from 6.3% to 5.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Smartling’s and TransPerfect’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Smartling
6 branded search terms
- smartling
- smartling com
- smartling platform
- smartling software
- smartling translation
- translation smartling
TransPerfect
1 branded search term
- transperfect
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.