Brandwave

How popular isSmartling in search?

In August 2026, there were an estimated 6.9K branded searches for Smartling worldwide which is down 33% over the last 11 months. Smartling holds 5.2% estimated Share of Search among translation services worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Lionbridge37.6%
  2. TransPerfect30.7%
  3. Gengo16.8%
  4. Lokalise6.3%
  5. Smartling5.2%
  6. Unbabel3.3%
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Which translation services compete with Smartling?

Smartling against translation services worldwide, by month

Share of Search by month for Lionbridge, TransPerfect, Gengo, Lokalise, Smartling, Unbabel. The figures are in the table below the chart.

View monthly share of search table
MonthLionbridgeTransPerfectGengoLokaliseSmartlingUnbabel
Oct 202525.9%31.7%21.2%8.2%6.6%6.3%
Nov 202527.6%33.8%18.5%8.7%5.8%5.5%
Dec 202531.7%31.7%17.4%8.1%6.8%4.2%
Jan 202630.3%30.3%20.3%7.7%6.3%5%
Feb 202633.3%33.3%14.9%8.5%5.7%4.4%
Mar 202631.6%31.6%14.2%9.8%6.6%6.3%
Apr 202631.3%31.3%17.1%9.6%6.5%4.2%
May 202632.9%32.9%14.7%8.3%6.9%4.4%
Jun 202635%28.6%12.8%7.2%6%10.5%
Jul 202636.5%29.8%16.4%6.2%6.3%4.9%
Aug 202637.6%30.7%16.8%6.3%5.2%3.3%
Sep 2026——————

  1. 1.Lionbridge

    37.6%

    Held 1st. 49.5K estimated branded searches, 0% vs prior month. Share +1.1 points.

  2. 2.TransPerfect

    30.7%

    Held 2nd. 40.5K estimated branded searches, 0% vs prior month. Share +0.9 points.

  3. 3.Gengo

    16.8%

    Held 3rd. 22.2K estimated branded searches, 0% vs prior month. Share +0.5 points.

  4. 4.Lokalise

    6.3%

    Moved from 5th to 4th. 8.3K estimated branded searches, -0.95% vs prior month. Share +0.1 points.

  5. 5.Smartling

    5.2%

    Moved from 4th to 5th. 6.9K estimated branded searches, -19.1% vs prior month. Share -1.1 points.

  6. 6.Unbabel

    3.3%

    Held 6th. 4.4K estimated branded searches, -33.3% vs prior month. Share -1.5 points.

Compare search popularity between Smartling and its closest rivals

How has branded search demand for Smartling changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Smartling worldwide fell from 10.3K to 6.9K.
  • Across the 11 months ending August 2026, Smartling’s estimated Share of Search among translation services worldwide decreased from 6.6% to 5.2%.
  • Across the 11 months ending August 2026, Smartling’s estimated Share of Search among translation services worldwide peaked at 6.9% in May 2026 and was lowest at 5.2% in August 2026.

How did search popularity change for translation services worldwide in August 2026?

  1. In August 2026, Lionbridge gained estimated Share of Search among translation services worldwide, from 36.5% to 37.6%.

  2. In August 2026, TransPerfect gained estimated Share of Search among translation services worldwide, from 29.8% to 30.7%.

  3. In August 2026, Unbabel lost estimated Share of Search among translation services worldwide, from 4.9% to 3.3%.

  4. In August 2026, Smartling lost estimated Share of Search among translation services worldwide, from 6.3% to 5.2%.

  5. In August 2026, Lokalise rose from 5th to 4th among translation services worldwide.

  6. Estimated monthly branded searches for Gengo worldwide fell 32.9% over 11 measured months, from 33.1K to 22.2K in August 2026.

Where does Smartling compete?

Smartling is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
AI translation tools5th of 5<0.01%Show ranking
Translation APIs4th of 5<0.01%Show ranking
Translation services5th of 65.2%Shown above
Translation management systems3rd of 618.6%Show ranking
Translation management platforms3rd of 518.6%Show ranking

How is Smartling measured?

Brandwave collects information about searches that people make online using Smartling’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

6 branded search terms

  • smartling
  • smartling com
  • smartling platform
  • smartling software
  • smartling translation
  • translation smartling

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How the Brand Demand Index is measured

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