Smartling vs Tolgee:Which is searched more?
In September 2026, Smartling had more branded searches than Tolgee among localisation management platforms worldwide. Smartling had about 8,100 branded searches, while Tolgee had 5,400. Smartling made up 17.4% of all localisation management platform searches we track, and Tolgee accounted for 11.6%. These are worldwide searches for English-language branded terms.
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Is Smartling or Tolgee more popular in search?
Compare the localisation management platforms people choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Smartling, Tolgee. The figures are in the table below the chart.
View monthly share of searches table
| Month | Crowdin | Lokalise | Smartling | POEditor | Tolgee | Transifex | Phrase |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 29.7% | 20.1% | 15.8% | 19.4% | 8.6% | 5.8% | 0.59% |
| Nov 2025 | 31.9% | 21.5% | 13.8% | 16.9% | 9.2% | 6.2% | 0.44% |
| Dec 2025 | 28.9% | 19.4% | 15.4% | 18.8% | 10.3% | 6.8% | 0.36% |
| Jan 2026 | 35.4% | 19.3% | 15.4% | 15.4% | 8.4% | 5.6% | 0.44% |
| Feb 2026 | 31.9% | 21.3% | 13.9% | 17% | 9.3% | 6.2% | 0.48% |
| Mar 2026 | 28.1% | 22.9% | 15% | 18.3% | 10% | 5.4% | 0.39% |
| Apr 2026 | 32.7% | 21.6% | 14.2% | 14.2% | 11.6% | 5.1% | 0.49% |
| May 2026 | 34.9% | 19% | 15.3% | 12.5% | 12.5% | 5.5% | 0.45% |
| Jun 2026 | 30.6% | 20.2% | 16.3% | 13.3% | 13.3% | 5.8% | 0.38% |
| Jul 2026 | 32.1% | 17.4% | 17.1% | 14% | 14% | 5.1% | 0.38% |
| Aug 2026 | 35.1% | 18.9% | 15.2% | 12.5% | 12.5% | 5.5% | 0.28% |
| Sep 2026 | 32.8% | 17.6% | 17.4% | 14.1% | 11.6% | 6.2% | 0.39% |
How has the Smartling and Tolgee comparison changed over the last 12 months?
3 findings
- Smartling was ahead of Tolgee in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Smartling’s share of searches among localisation management platforms worldwide moved from 15.8% to 17.4%, and its estimated monthly branded searches moved from 9.9K to 8.1K.
- Across the 12 months ending September 2026, Tolgee’s share of searches among localisation management platforms worldwide moved from 8.6% to 11.6%, and its estimated monthly branded searches held steady at 5.4K.
How did search popularity change for localisation management platforms worldwide in September 2026?
2 changes
In September 2026, Smartling gained share of searches among localisation management platforms worldwide, from 15.2% to 17.4%.
In September 2026, Tolgee lost share of searches among localisation management platforms worldwide, from 12.5% to 11.6%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Smartling’s and Tolgee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among localisation management platforms
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