Lokalise vs Smartling:Which is more popular?
In September 2026, Lokalise and Smartling were level in searches among localisation management platforms worldwide, with an estimated 8.2K versus 8.1K branded searches, at 17.6% and 17.4% of the total. When we asked ChatGPT and Google AI Overviews about localisation management platforms, Lokalise appeared in all five answers and Smartling in three. Lokalise was mentioned before Smartling in every answer.
Who do people search for more?
Lokalise and Smartling are searched for about as often as each other.
Who does AI mention more?
Lokalise, mentioned in every answer we collected
Who does AI recommend more?
Lokalise, named ahead of Smartling in every answer
Follow Lokalise vs Smartling and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top localisation management platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Lokalise appeared in all five answers. Smartling was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Lokalise was listed before Smartling in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Crowdin5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Lokalise5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Phrase5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Tolgee4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Smartling3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Transifex3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
POEditor2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about localisation management platforms
5 answers
Asked ChatGPT
“Which localisation management platform should I use?”
Asked ChatGPT
“What are the best localisation management platforms?”
Asked ChatGPT
“What's the best localisation management platform for app translation?”
Searched Google, AI Overview
“translation management software”
Searched Google, AI Overview
“localisation tools”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Lokalise or Smartling more popular in search?
This chart shows how often people search Google for Lokalise and Smartling by name. Each line represents a brand's share of searches for all seven localisation management platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Lokalise, Smartling. The figures are in the table below the chart.
View monthly share of searches table
| Month | Crowdin | Lokalise | Smartling | POEditor | Tolgee | Transifex | Phrase |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 29.7% | 20.1% | 15.8% | 19.4% | 8.6% | 5.8% | 0.59% |
| Nov 2025 | 31.9% | 21.5% | 13.8% | 16.9% | 9.2% | 6.2% | 0.44% |
| Dec 2025 | 28.9% | 19.4% | 15.4% | 18.8% | 10.3% | 6.8% | 0.36% |
| Jan 2026 | 35.4% | 19.3% | 15.4% | 15.4% | 8.4% | 5.6% | 0.44% |
| Feb 2026 | 31.9% | 21.3% | 13.9% | 17% | 9.3% | 6.2% | 0.48% |
| Mar 2026 | 28.1% | 22.9% | 15% | 18.3% | 10% | 5.4% | 0.39% |
| Apr 2026 | 32.7% | 21.6% | 14.2% | 14.2% | 11.6% | 5.1% | 0.49% |
| May 2026 | 34.9% | 19% | 15.3% | 12.5% | 12.5% | 5.5% | 0.45% |
| Jun 2026 | 30.6% | 20.2% | 16.3% | 13.3% | 13.3% | 5.8% | 0.38% |
| Jul 2026 | 32.1% | 17.4% | 17.1% | 14% | 14% | 5.1% | 0.38% |
| Aug 2026 | 35.1% | 18.9% | 15.2% | 12.5% | 12.5% | 5.5% | 0.28% |
| Sep 2026 | 32.8% | 17.6% | 17.4% | 14.1% | 11.6% | 6.2% | 0.39% |
How has the Lokalise and Smartling comparison changed over the last 12 months?
3 findings
- Lokalise was ahead of Smartling in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Lokalise’s share of searches among localisation management platforms worldwide moved from 20.1% to 17.6%, and its estimated monthly branded searches moved from 12.6K to 8.2K.
- Across the 12 months ending September 2026, Smartling’s share of searches among localisation management platforms worldwide moved from 15.8% to 17.4%, and its estimated monthly branded searches moved from 9.9K to 8.1K.
How did search popularity change for localisation management platforms worldwide in September 2026?
2 changes
In September 2026, Smartling gained share of searches among localisation management platforms worldwide, from 15.2% to 17.4%.
In September 2026, Lokalise lost share of searches among localisation management platforms worldwide, from 18.9% to 17.6%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Lokalise’s and Smartling’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among localisation management platforms
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.