Crowdin vs Smartling:Which is more popular?
In September 2026, Crowdin had more branded searches than Smartling among localisation management platforms worldwide. Crowdin had about 15,300 branded searches, while Smartling had 8,100. Crowdin made up 32.8% of all localisation management platform searches we track, and Smartling accounted for 17.4%. When we asked ChatGPT and Google AI Overviews about localisation management platforms, Crowdin appeared in all five answers and Smartling in three. Crowdin was mentioned before Smartling in four out of five answers.
Who do people search for more?
Crowdin, about 89% more searches than Smartling
Who does AI mention more?
Crowdin, mentioned in every answer we collected
Who does AI recommend more?
Crowdin, named ahead of Smartling in 4 of 5 answers
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Top localisation management platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Crowdin appeared in all five answers. Smartling was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Crowdin was listed before Smartling in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Crowdin5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Lokalise5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Phrase5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Tolgee4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Smartling3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Transifex3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
POEditor2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about localisation management platforms
5 answers
Asked ChatGPT
“Which localisation management platform should I use?”
Asked ChatGPT
“What are the best localisation management platforms?”
Asked ChatGPT
“What's the best localisation management platform for app translation?”
Searched Google, AI Overview
“translation management software”
Searched Google, AI Overview
“localisation tools”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Crowdin or Smartling more popular in search?
This chart shows how often people search Google for Crowdin and Smartling by name. Each line represents a brand's share of searches for all seven localisation management platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Crowdin, Smartling. The figures are in the table below the chart.
View monthly share of searches table
| Month | Crowdin | Lokalise | Smartling | POEditor | Tolgee | Transifex | Phrase |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 29.7% | 20.1% | 15.8% | 19.4% | 8.6% | 5.8% | 0.59% |
| Nov 2025 | 31.9% | 21.5% | 13.8% | 16.9% | 9.2% | 6.2% | 0.44% |
| Dec 2025 | 28.9% | 19.4% | 15.4% | 18.8% | 10.3% | 6.8% | 0.36% |
| Jan 2026 | 35.4% | 19.3% | 15.4% | 15.4% | 8.4% | 5.6% | 0.44% |
| Feb 2026 | 31.9% | 21.3% | 13.9% | 17% | 9.3% | 6.2% | 0.48% |
| Mar 2026 | 28.1% | 22.9% | 15% | 18.3% | 10% | 5.4% | 0.39% |
| Apr 2026 | 32.7% | 21.6% | 14.2% | 14.2% | 11.6% | 5.1% | 0.49% |
| May 2026 | 34.9% | 19% | 15.3% | 12.5% | 12.5% | 5.5% | 0.45% |
| Jun 2026 | 30.6% | 20.2% | 16.3% | 13.3% | 13.3% | 5.8% | 0.38% |
| Jul 2026 | 32.1% | 17.4% | 17.1% | 14% | 14% | 5.1% | 0.38% |
| Aug 2026 | 35.1% | 18.9% | 15.2% | 12.5% | 12.5% | 5.5% | 0.28% |
| Sep 2026 | 32.8% | 17.6% | 17.4% | 14.1% | 11.6% | 6.2% | 0.39% |
How has the Crowdin and Smartling comparison changed over the last 12 months?
3 findings
- Crowdin was ahead of Smartling in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Crowdin’s share of searches among localisation management platforms worldwide moved from 29.7% to 32.8%, and its estimated monthly branded searches moved from 18.6K to 15.3K.
- Across the 12 months ending September 2026, Smartling’s share of searches among localisation management platforms worldwide moved from 15.8% to 17.4%, and its estimated monthly branded searches moved from 9.9K to 8.1K.
How did search popularity change for localisation management platforms worldwide in September 2026?
2 changes
In September 2026, Smartling gained share of searches among localisation management platforms worldwide, from 15.2% to 17.4%.
In September 2026, Crowdin lost share of searches among localisation management platforms worldwide, from 35.1% to 32.8%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Crowdin’s and Smartling’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among localisation management platforms
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