Brandwave

Crowdin vs Lokalise:Which is more popular?

In September 2026, Crowdin had more branded searches than Lokalise among localisation management platforms worldwide. Crowdin had about 15,300 branded searches, while Lokalise had 8,190. Crowdin made up 32.8% of all localisation management platform searches we track, and Lokalise accounted for 17.6%. When we asked ChatGPT and Google AI Overviews about localisation management platforms, both Crowdin and Lokalise appeared in all five answers. Lokalise was mentioned before Crowdin in every answer.

Among localisation management platforms worldwide in September 2026

Who do people search for more?

Crowdin, about 87% more searches than Lokalise

Crowdin 15.3K searchesLokalise 8.2K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Crowdin in 5 of 5Lokalise in 5 of 5

Who does AI recommend more?

Lokalise, named ahead of Crowdin in every answer

Lokalise first in 5Crowdin never first

Follow Crowdin vs Lokalise and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top localisation management platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both Crowdin and Lokalise showed up in all five answers. Lokalise was listed before Crowdin in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Lokalise1st
  2. Crowdin2nd
  3. Phrase3rd
  4. Smartling4th
  5. Tolgee5th
  6. Transifex6th
  7. POEditor7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Crowdin5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lokalise5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Phrase5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tolgee4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Smartling3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Transifex3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • POEditor2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about localisation management platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Crowdin or Lokalise more popular in search?

This chart shows how often people search Google for Crowdin and Lokalise by name. Each line represents a brand's share of searches for all seven localisation management platforms we track, month by month, from English-language searches worldwide.

Crowdin and Lokalise among localisation management platforms worldwide, by month

Share of searches by month for Crowdin, Lokalise. The figures are in the table below the chart.

View monthly share of searches table
MonthCrowdinLokaliseSmartlingPOEditorTolgeeTransifexPhrase
Oct 202529.7%20.1%15.8%19.4%8.6%5.8%0.59%
Nov 202531.9%21.5%13.8%16.9%9.2%6.2%0.44%
Dec 202528.9%19.4%15.4%18.8%10.3%6.8%0.36%
Jan 202635.4%19.3%15.4%15.4%8.4%5.6%0.44%
Feb 202631.9%21.3%13.9%17%9.3%6.2%0.48%
Mar 202628.1%22.9%15%18.3%10%5.4%0.39%
Apr 202632.7%21.6%14.2%14.2%11.6%5.1%0.49%
May 202634.9%19%15.3%12.5%12.5%5.5%0.45%
Jun 202630.6%20.2%16.3%13.3%13.3%5.8%0.38%
Jul 202632.1%17.4%17.1%14%14%5.1%0.38%
Aug 202635.1%18.9%15.2%12.5%12.5%5.5%0.28%
Sep 202632.8%17.6%17.4%14.1%11.6%6.2%0.39%

How has the Crowdin and Lokalise comparison changed over the last 12 months?

3 findings

How did search popularity change for localisation management platforms worldwide in September 2026?

2 changes
  1. In September 2026, Crowdin lost share of searches among localisation management platforms worldwide, from 35.1% to 32.8%.

  2. In September 2026, Lokalise lost share of searches among localisation management platforms worldwide, from 18.9% to 17.6%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Crowdin’s and Lokalise’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Crowdin

2 branded search terms

  • crowdin
  • crowdin translation

Lokalise

2 branded search terms

  • lokalise
  • lokalise ai

How the Brand Demand Index is measured

Other head-to-heads among localisation management platforms

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.