Brandwave

How popular isCrowdin in search?

In August 2026, there were an estimated 15.3K branded searches for Crowdin worldwide which is down 18.4% over the last 11 months. Crowdin holds 41.4% estimated Share of Search among translation management platforms worldwide and is ranked 1st of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Crowdin41.4%
  2. Lokalise22.4%
  3. Smartling18.6%
  4. Phrase11%
  5. Transifex6.6%
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Which translation management platforms compete with Crowdin?

Crowdin against translation management platforms worldwide, by month

Share of Search by month for Crowdin, Lokalise, Smartling, Phrase, Transifex. The figures are in the table below the chart.

View monthly share of search table
MonthCrowdinLokaliseSmartlingPhraseTransifex
Oct 202537.6%25.6%20.6%8.9%7.3%
Nov 202539.5%26.8%17.8%8.1%7.7%
Dec 202536.8%24.8%20.7%9.1%8.7%
Jan 202643%23.6%19.5%7%6.9%
Feb 202639.4%26.4%17.7%8.7%7.7%
Mar 202635.9%29.2%19.7%8.3%7%
Apr 202640.3%26.8%18.1%8.5%6.3%
May 202642.5%23.2%19.3%8.3%6.7%
Jun 202637.7%24.9%20.7%9.5%7.2%
Jul 202640%21.8%22.1%9.8%6.3%
Aug 202641.4%22.4%18.6%11%6.6%
Sep 2026—————

  1. 1.Crowdin

    41.4%

    held 1st · 15.3K estimated branded searches · -0.45% vs prior month · +1.4 points

  2. 2.Lokalise

    22.4%

    moved from 3rd to 2nd · 8.3K estimated branded searches · -0.95% vs prior month · +0.7 points

  3. 3.Smartling

    18.6%

    moved from 2nd to 3rd · 6.9K estimated branded searches · -19.1% vs prior month · -3.5 points

  4. 4.Phrase

    11%

    held 4th · 4.1K estimated branded searches · +8% vs prior month · +1.2 points

  5. 5.Transifex

    6.6%

    held 5th · 2.4K estimated branded searches · -0.41% vs prior month · +0.2 points

Compare search popularity between Crowdin and its closest rivals

How has branded search demand for Crowdin changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Crowdin worldwide fell from 18.8K to 15.3K.
  • Across the 11 months ending August 2026, Crowdin’s estimated Share of Search among translation management platforms worldwide increased from 37.6% to 41.4%.
  • Across the 11 months ending August 2026, Crowdin’s estimated Share of Search among translation management platforms worldwide peaked at 43% in January 2026 and was lowest at 35.9% in March 2026.

How did search popularity change for translation management platforms worldwide in August 2026?

  1. In August 2026, Lokalise overtook Smartling to rank 2nd among translation management platforms worldwide, at 22.4%.

  2. In August 2026, Crowdin gained estimated Share of Search among translation management platforms worldwide, from 40% to 41.4%.

  3. In August 2026, Phrase gained estimated Share of Search among translation management platforms worldwide, from 9.8% to 11%.

  4. In August 2026, Smartling lost estimated Share of Search among translation management platforms worldwide, from 22.1% to 18.6%.

  5. Estimated monthly branded searches for Transifex worldwide fell 33.6% over 11 measured months, from 3.7K to 2.4K in August 2026.

Which website localization platforms compete with Crowdin?

Crowdin against website localization platforms worldwide, by month

Share of Search by month for Weglot, Crowdin, Lokalise, Phrase. The figures are in the table below the chart.

View monthly share of search table
MonthWeglotCrowdinLokalisePhraseLocalize
Oct 202547.9%26.8%18.2%6.3%0.68%
Nov 202543.4%29.7%20.2%6.1%0.61%
Dec 202547.9%26.8%18%6.6%0.68%
Jan 202641.1%34.1%18.7%5.6%0.58%
Feb 202643.3%29.6%19.9%6.6%0.61%
Mar 202641.4%28.3%23%6.5%0.72%
Apr 202643.6%29.7%19.8%6.3%0.62%
May 202640.7%33.8%18.5%6.6%0.47%
Jun 202643.2%29.4%19.5%7.4%0.5%
Jul 202644.7%30.6%16.7%7.5%0.52%
Aug 202644.7%30.4%16.5%8.1%0.42%
Sep 2026—————

  1. 1.Weglot

    44.7%

    held 1st · 22.5K estimated branded searches · 0% vs prior month · -0.1 points

  2. 2.Crowdin

    30.4%

    held 2nd · 15.3K estimated branded searches · -0.45% vs prior month · -0.2 points

  3. 3.Lokalise

    16.5%

    held 3rd · 8.3K estimated branded searches · -0.95% vs prior month · -0.2 points

  4. 4.Phrase

    8.1%

    held 4th · 4.1K estimated branded searches · +8% vs prior month · +0.6 points

  5. 5.Localize

    0.42%

    held 5th · 210 estimated branded searches · -19.2% vs prior month · -0.1 points

Compare search popularity between Crowdin and its closest rivals

How has branded search demand for Crowdin changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, Crowdin’s estimated Share of Search among website localization platforms worldwide increased from 26.8% to 30.4%.
  • Across the 11 months ending August 2026, Crowdin’s estimated Share of Search among website localization platforms worldwide peaked at 34.1% in January 2026 and was lowest at 26.8% in December 2025.

How did search popularity change for website localization platforms worldwide in August 2026?

  1. In August 2026, Phrase gained estimated Share of Search among website localization platforms worldwide, from 7.5% to 8.1%.

  2. Estimated monthly branded searches for Localize worldwide fell 56.3% over 11 measured months, from 480 to 210 in August 2026.

  3. Estimated monthly branded searches for Lokalise worldwide fell 35.1% over 11 measured months, from 12.8K to 8.3K in August 2026.

  4. Estimated monthly branded searches for Weglot worldwide fell 32.9% over 11 measured months, from 33.6K to 22.5K in August 2026.

  5. Estimated monthly branded searches for Crowdin worldwide fell 18.4% over 11 measured months, from 18.8K to 15.3K in August 2026.

How is Crowdin measured?

Brandwave collects information about searches that people make online using Crowdin’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

6 branded search terms

  • crowdin
  • crowdin app
  • crowdin com
  • crowdin platform
  • crowdin software
  • crowdin translation

Do you work for Crowdin? To request corrections or removal please contact us via our support page and we will be happy to assist.

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