Brandwave

Translation management platforms:Which brands are most popular in search?

In August 2026, Crowdin was the most searched among translation management platforms worldwide, with an estimated 15.3K branded searches and 41.4% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Crowdin41.4%
  2. Lokalise22.4%
  3. Smartling18.6%
  4. Phrase11%
  5. Transifex6.6%

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Share of SearchLeaderboard

Compare services and tools used to coordinate translation and localization work. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among translation management platforms worldwide, by month

Share of Search by month for Crowdin, Lokalise, Smartling, Phrase, Transifex. The figures are in the table below the chart.

View monthly share of search table
MonthCrowdinLokaliseSmartlingPhraseTransifex
Oct 202537.6%25.6%20.6%8.9%7.3%
Nov 202539.5%26.8%17.8%8.1%7.7%
Dec 202536.8%24.8%20.7%9.1%8.7%
Jan 202643%23.6%19.5%7%6.9%
Feb 202639.4%26.4%17.7%8.7%7.7%
Mar 202635.9%29.2%19.7%8.3%7%
Apr 202640.3%26.8%18.1%8.5%6.3%
May 202642.5%23.2%19.3%8.3%6.7%
Jun 202637.7%24.9%20.7%9.5%7.2%
Jul 202640%21.8%22.1%9.8%6.3%
Aug 202641.4%22.4%18.6%11%6.6%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Crowdin

    41.4%

    held 1st · 15.3K estimated branded searches · -0.45% vs prior month · +1.4 points

  2. 2.Lokalise

    22.4%

    moved from 3rd to 2nd · 8.3K estimated branded searches · -0.95% vs prior month · +0.7 points

  3. 3.Smartling

    18.6%

    moved from 2nd to 3rd · 6.9K estimated branded searches · -19.1% vs prior month · -3.5 points

  4. 4.Phrase

    11%

    held 4th · 4.1K estimated branded searches · +8% vs prior month · +1.2 points

  5. 5.Transifex

    6.6%

    held 5th · 2.4K estimated branded searches · -0.41% vs prior month · +0.2 points

Compare search popularity between leading brands

Which brand is most popular in search among translation management platforms worldwide?

In August 2026, Crowdin was the most searched among translation management platforms worldwide, with an estimated 15.3K branded searches and 41.4% estimated Share of Search within this set. Lokalise is in 2nd place, 19 percentage points behind at 22.4% Share of Search.

Global translation management platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Crowdin37.6% → 41.4%43%Jan 202635.9%Mar 20261st
Lokalise25.6% → 22.4%29.2%Mar 202621.8%Jul 20262nd
Smartling20.6% → 18.6%22.1%Jul 202617.7%Feb 20263rd
Phrase8.9% → 11%11%Aug 20267%Jan 20264th
Transifex7.3% → 6.6%8.7%Dec 20256.3%Jul 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Crowdin’s estimated Share of Search among translation management platforms worldwide increased from 37.6% to 41.4%.
  • Across the 11 months ending August 2026, Lokalise’s estimated Share of Search among translation management platforms worldwide decreased from 25.6% to 22.4%.
  • Across the 11 months ending August 2026, Smartling’s estimated Share of Search among translation management platforms worldwide decreased from 20.6% to 18.6%.
  • Across the 11 months ending August 2026, Phrase’s estimated Share of Search among translation management platforms worldwide increased from 8.9% to 11%.
  • Across the 11 months ending August 2026, Transifex’s estimated Share of Search among translation management platforms worldwide decreased from 7.3% to 6.6%.
  • Across the 11 months ending August 2026, Crowdin’s estimated Share of Search among translation management platforms worldwide peaked at 43% in January 2026 and was lowest at 35.9% in March 2026.
  • Across the 11 months ending August 2026, Lokalise’s estimated Share of Search among translation management platforms worldwide peaked at 29.2% in March 2026 and was lowest at 21.8% in July 2026.
  • Across the 11 months ending August 2026, Smartling’s estimated Share of Search among translation management platforms worldwide peaked at 22.1% in July 2026 and was lowest at 17.7% in February 2026.
  • Across the 11 months ending August 2026, Phrase’s estimated Share of Search among translation management platforms worldwide peaked at 11% in August 2026 and was lowest at 7% in January 2026.
  • Across the 11 months ending August 2026, Transifex’s estimated Share of Search among translation management platforms worldwide peaked at 8.7% in December 2025 and was lowest at 6.3% in July 2026.

How did search popularity change for translation management platforms worldwide in August 2026?

  1. In August 2026, Lokalise overtook Smartling to rank 2nd among translation management platforms worldwide, at 22.4%.

  2. In August 2026, Crowdin gained estimated Share of Search among translation management platforms worldwide, from 40% to 41.4%.

  3. In August 2026, Phrase gained estimated Share of Search among translation management platforms worldwide, from 9.8% to 11%.

  4. In August 2026, Smartling lost estimated Share of Search among translation management platforms worldwide, from 22.1% to 18.6%.

  5. Estimated monthly branded searches for Transifex worldwide fell 33.6% over 11 measured months, from 3.7K to 2.4K in August 2026.

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