Phrase vs Smartling:Which is more popular by branded search?
In August 2026, Smartling had more branded searches than Phrase among translation management platforms worldwide. Smartling was estimated to have 6.9K branded searches compared to Phrase’s 4.1K, and held an 18.6% Share of Search versus Phrase’s 11%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Phrase or Smartling?
Compare services and tools used to coordinate translation and localization work. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Smartling, Phrase. The figures are in the table below the chart.
View monthly share of search table
| Month | Crowdin | Lokalise | Smartling | Phrase | Transifex |
|---|---|---|---|---|---|
| Oct 2025 | 37.6% | 25.6% | 20.6% | 8.9% | 7.3% |
| Nov 2025 | 39.5% | 26.8% | 17.8% | 8.1% | 7.7% |
| Dec 2025 | 36.8% | 24.8% | 20.7% | 9.1% | 8.7% |
| Jan 2026 | 43% | 23.6% | 19.5% | 7% | 6.9% |
| Feb 2026 | 39.4% | 26.4% | 17.7% | 8.7% | 7.7% |
| Mar 2026 | 35.9% | 29.2% | 19.7% | 8.3% | 7% |
| Apr 2026 | 40.3% | 26.8% | 18.1% | 8.5% | 6.3% |
| May 2026 | 42.5% | 23.2% | 19.3% | 8.3% | 6.7% |
| Jun 2026 | 37.7% | 24.9% | 20.7% | 9.5% | 7.2% |
| Jul 2026 | 40% | 21.8% | 22.1% | 9.8% | 6.3% |
| Aug 2026 | 41.4% | 22.4% | 18.6% | 11% | 6.6% |
| Sep 2026 | — | — | — | — | — |
How has the Phrase and Smartling comparison changed over the last 12 months?
3 findings
- Smartling was ahead of Phrase in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Phrase’s estimated Share of Search among translation management platforms worldwide moved from 8.9% to 11%, and its estimated monthly branded searches moved from 4.4K to 4.1K.
- Across the 11 months ending August 2026, Smartling’s estimated Share of Search among translation management platforms worldwide moved from 20.6% to 18.6%, and its estimated monthly branded searches moved from 10.3K to 6.9K.
How did search popularity change for translation management platforms worldwide in August 2026?
3 changes
In August 2026, Lokalise overtook Smartling to rank 2nd among translation management platforms worldwide, at 22.4%.
In August 2026, Phrase gained estimated Share of Search among translation management platforms worldwide, from 9.8% to 11%.
In August 2026, Smartling lost estimated Share of Search among translation management platforms worldwide, from 22.1% to 18.6%.
How each brand is measured
Brandwave collects information about searches that people make online using Phrase’s and Smartling’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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