How popular isPhrase in search?
In August 2026, there were an estimated 4.1K branded searches for Phrase worldwide which is down 8.6% over the last 11 months. Phrase holds 11% estimated Share of Search among translation management platforms worldwide and is ranked 4th of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which translation management platforms compete with Phrase?
Share of Search by month for Crowdin, Lokalise, Smartling, Phrase, Transifex. The figures are in the table below the chart.
View monthly share of search table
| Month | Crowdin | Lokalise | Smartling | Phrase | Transifex |
|---|---|---|---|---|---|
| Oct 2025 | 37.6% | 25.6% | 20.6% | 8.9% | 7.3% |
| Nov 2025 | 39.5% | 26.8% | 17.8% | 8.1% | 7.7% |
| Dec 2025 | 36.8% | 24.8% | 20.7% | 9.1% | 8.7% |
| Jan 2026 | 43% | 23.6% | 19.5% | 7% | 6.9% |
| Feb 2026 | 39.4% | 26.4% | 17.7% | 8.7% | 7.7% |
| Mar 2026 | 35.9% | 29.2% | 19.7% | 8.3% | 7% |
| Apr 2026 | 40.3% | 26.8% | 18.1% | 8.5% | 6.3% |
| May 2026 | 42.5% | 23.2% | 19.3% | 8.3% | 6.7% |
| Jun 2026 | 37.7% | 24.9% | 20.7% | 9.5% | 7.2% |
| Jul 2026 | 40% | 21.8% | 22.1% | 9.8% | 6.3% |
| Aug 2026 | 41.4% | 22.4% | 18.6% | 11% | 6.6% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 41.4% | 15.3K | -0.45% | +1.4 points | |
| 2, moved from 3rd to 2nd | 22.4% | 8.3K | -0.95% | +0.7 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 18.6% | 6.9K | -19.1% | -3.5 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 11% | 4.1K | +8% | +1.2 points | |
| 5, held 5th | 6.6% | 2.4K | -0.41% | +0.2 points |
1.
Crowdin41.4%
held 1st · 15.3K estimated branded searches · -0.45% vs prior month · +1.4 points
2.
Lokalise
22.4%
moved from 3rd to 2nd · 8.3K estimated branded searches · -0.95% vs prior month · +0.7 points
18.6%
moved from 2nd to 3rd · 6.9K estimated branded searches · -19.1% vs prior month · -3.5 points
4.
Phrase11%
held 4th · 4.1K estimated branded searches · +8% vs prior month · +1.2 points
6.6%
held 5th · 2.4K estimated branded searches · -0.41% vs prior month · +0.2 points
Compare search popularity between Phrase and its closest rivals
How has branded search demand for Phrase changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Phrase worldwide fell from 4.4K to 4.1K.
- Across the 11 months ending August 2026, Phrase’s estimated Share of Search among translation management platforms worldwide increased from 8.9% to 11%.
- Across the 11 months ending August 2026, Phrase’s estimated Share of Search among translation management platforms worldwide peaked at 11% in August 2026 and was lowest at 7% in January 2026.
How did search popularity change for translation management platforms worldwide in August 2026?
5 changes
In August 2026, Lokalise overtook Smartling to rank 2nd among translation management platforms worldwide, at 22.4%.
In August 2026, Crowdin gained estimated Share of Search among translation management platforms worldwide, from 40% to 41.4%.
In August 2026, Phrase gained estimated Share of Search among translation management platforms worldwide, from 9.8% to 11%.
In August 2026, Smartling lost estimated Share of Search among translation management platforms worldwide, from 22.1% to 18.6%.
Estimated monthly branded searches for Transifex worldwide fell 33.6% over 11 measured months, from 3.7K to 2.4K in August 2026.
Which website localization platforms compete with Phrase?
Share of Search by month for Weglot, Crowdin, Lokalise, Phrase. The figures are in the table below the chart.
View monthly share of search table
| Month | Weglot | Crowdin | Lokalise | Phrase | Localize |
|---|---|---|---|---|---|
| Oct 2025 | 47.9% | 26.8% | 18.2% | 6.3% | 0.68% |
| Nov 2025 | 43.4% | 29.7% | 20.2% | 6.1% | 0.61% |
| Dec 2025 | 47.9% | 26.8% | 18% | 6.6% | 0.68% |
| Jan 2026 | 41.1% | 34.1% | 18.7% | 5.6% | 0.58% |
| Feb 2026 | 43.3% | 29.6% | 19.9% | 6.6% | 0.61% |
| Mar 2026 | 41.4% | 28.3% | 23% | 6.5% | 0.72% |
| Apr 2026 | 43.6% | 29.7% | 19.8% | 6.3% | 0.62% |
| May 2026 | 40.7% | 33.8% | 18.5% | 6.6% | 0.47% |
| Jun 2026 | 43.2% | 29.4% | 19.5% | 7.4% | 0.5% |
| Jul 2026 | 44.7% | 30.6% | 16.7% | 7.5% | 0.52% |
| Aug 2026 | 44.7% | 30.4% | 16.5% | 8.1% | 0.42% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 44.7% | 22.5K | 0% | -0.1 points | |
| 2, held 2nd | 30.4% | 15.3K | -0.45% | -0.2 points | |
| 3, held 3rd | 16.5% | 8.3K | -0.95% | -0.2 points | |
| 4, held 4th | 8.1% | 4.1K | +8% | +0.6 points | |
| 5, held 5th | 0.42% | 210 | -19.2% | -0.1 points |
1.
Weglot44.7%
held 1st · 22.5K estimated branded searches · 0% vs prior month · -0.1 points
2.
Crowdin30.4%
held 2nd · 15.3K estimated branded searches · -0.45% vs prior month · -0.2 points
3.
16.5%
held 3rd · 8.3K estimated branded searches · -0.95% vs prior month · -0.2 points
4.
Phrase8.1%
held 4th · 4.1K estimated branded searches · +8% vs prior month · +0.6 points
5.
Localize0.42%
held 5th · 210 estimated branded searches · -19.2% vs prior month · -0.1 points
Compare search popularity between Phrase and its closest rivals
How has branded search demand for Phrase changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, Phrase’s estimated Share of Search among website localization platforms worldwide increased from 6.3% to 8.1%.
- Across the 11 months ending August 2026, Phrase’s estimated Share of Search among website localization platforms worldwide peaked at 8.1% in August 2026 and was lowest at 5.6% in January 2026.
How did search popularity change for website localization platforms worldwide in August 2026?
5 changes
In August 2026, Phrase gained estimated Share of Search among website localization platforms worldwide, from 7.5% to 8.1%.
Estimated monthly branded searches for Localize worldwide fell 56.3% over 11 measured months, from 480 to 210 in August 2026.
Estimated monthly branded searches for Lokalise worldwide fell 35.1% over 11 measured months, from 12.8K to 8.3K in August 2026.
Estimated monthly branded searches for Weglot worldwide fell 32.9% over 11 measured months, from 33.6K to 22.5K in August 2026.
Estimated monthly branded searches for Crowdin worldwide fell 18.4% over 11 measured months, from 18.8K to 15.3K in August 2026.
How is Phrase measured?
Brandwave collects information about searches that people make online using Phrase’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
6 branded search terms
- phrase com
- phrase localization
- phrase localization platform
- phrase strings
- phrase tms
- phrase translation
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