Phrase vs Weglot:Which is more popular by branded search?
In August 2026, Weglot had more branded searches than Phrase among website localization platforms worldwide. Weglot was estimated to have 22.5K branded searches compared to Phrase’s 4.1K, and held a 44.7% Share of Search versus Phrase’s 8.1%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Phrase or Weglot?
Compare tools for translating websites and managing multilingual content. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Weglot, Phrase. The figures are in the table below the chart.
View monthly share of search table
| Month | Weglot | Crowdin | Lokalise | Phrase | Localize |
|---|---|---|---|---|---|
| Oct 2025 | 47.9% | 26.8% | 18.2% | 6.3% | 0.68% |
| Nov 2025 | 43.4% | 29.7% | 20.2% | 6.1% | 0.61% |
| Dec 2025 | 47.9% | 26.8% | 18% | 6.6% | 0.68% |
| Jan 2026 | 41.1% | 34.1% | 18.7% | 5.6% | 0.58% |
| Feb 2026 | 43.3% | 29.6% | 19.9% | 6.6% | 0.61% |
| Mar 2026 | 41.4% | 28.3% | 23% | 6.5% | 0.72% |
| Apr 2026 | 43.6% | 29.7% | 19.8% | 6.3% | 0.62% |
| May 2026 | 40.7% | 33.8% | 18.5% | 6.6% | 0.47% |
| Jun 2026 | 43.2% | 29.4% | 19.5% | 7.4% | 0.5% |
| Jul 2026 | 44.7% | 30.6% | 16.7% | 7.5% | 0.52% |
| Aug 2026 | 44.7% | 30.4% | 16.5% | 8.1% | 0.42% |
| Sep 2026 | — | — | — | — | — |
How has the Phrase and Weglot comparison changed over the last 12 months?
3 findings
- Weglot was ahead of Phrase in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Phrase’s estimated Share of Search among website localization platforms worldwide moved from 6.3% to 8.1%, and its estimated monthly branded searches moved from 4.4K to 4.1K.
- Across the 11 months ending August 2026, Weglot’s estimated Share of Search among website localization platforms worldwide moved from 47.9% to 44.7%, and its estimated monthly branded searches moved from 33.6K to 22.5K.
How did search popularity change for website localization platforms worldwide in August 2026?
2 changes
In August 2026, Phrase gained estimated Share of Search among website localization platforms worldwide, from 7.5% to 8.1%.
Estimated monthly branded searches for Weglot worldwide fell 32.9% over 11 measured months, from 33.6K to 22.5K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Phrase’s and Weglot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.