Smartling vs Weglot:Which is searched more?
In September 2026, Weglot had more branded searches than Smartling among website localization platforms worldwide. Weglot had about 22,600 branded searches, while Smartling had 8,100. Weglot made up 38.9% of all website localization platform searches we track, and Smartling accounted for 13.9%. These are worldwide searches for English-language branded terms.
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Is Smartling or Weglot more popular in search?
Compare tools for translating websites and managing multilingual content. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Weglot, Smartling. The figures are in the table below the chart.
View monthly share of searches table
| Month | Weglot | Crowdin | Lokalise | Smartling | Transifex | Localize | Phrase |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 42.2% | 23.4% | 15.2% | 12.5% | 4.5% | 1.7% | 0.47% |
| Nov 2025 | 38.7% | 26.2% | 17% | 11.4% | 5% | 1.4% | 0.36% |
| Dec 2025 | 42.1% | 23.3% | 15.2% | 12.4% | 5.5% | 1.2% | 0.29% |
| Jan 2026 | 35.8% | 29.4% | 15.7% | 12.8% | 4.7% | 1.3% | 0.36% |
| Feb 2026 | 38.6% | 26.1% | 17% | 11.4% | 5.1% | 1.6% | 0.39% |
| Mar 2026 | 35.8% | 24.2% | 19.3% | 12.9% | 4.7% | 2.7% | 0.34% |
| Apr 2026 | 38.8% | 26.2% | 17.1% | 11.4% | 4.1% | 2% | 0.4% |
| May 2026 | 35.5% | 29.2% | 15.6% | 12.8% | 4.6% | 2% | 0.38% |
| Jun 2026 | 37.7% | 25.4% | 16.5% | 13.5% | 4.8% | 1.6% | 0.32% |
| Jul 2026 | 39.3% | 26.5% | 14.1% | 14.1% | 4.2% | 1.5% | 0.31% |
| Aug 2026 | 40.4% | 27.3% | 14.5% | 11.8% | 4.3% | 1.4% | 0.22% |
| Sep 2026 | 38.9% | 26.3% | 13.9% | 13.9% | 5% | 1.7% | 0.31% |
How has the Smartling and Weglot comparison changed over the last 12 months?
3 findings
- Weglot was ahead of Smartling in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Smartling’s share of searches among website localization platforms worldwide moved from 12.5% to 13.9%, and its estimated monthly branded searches moved from 9.9K to 8.1K.
- Across the 12 months ending September 2026, Weglot’s share of searches among website localization platforms worldwide moved from 42.2% to 38.9%, and its estimated monthly branded searches moved from 33.6K to 22.6K.
How did search popularity change for website localization platforms worldwide in September 2026?
2 changes
In September 2026, Smartling gained share of searches among website localization platforms worldwide, from 11.8% to 13.9%.
In September 2026, Weglot lost share of searches among website localization platforms worldwide, from 40.4% to 38.9%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Smartling’s and Weglot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among website localization platforms
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