Crowdin vs Smartling:Which is more popular?
In September 2026, Crowdin had more branded searches than Smartling among website localization platforms worldwide. Crowdin had about 15,300 branded searches, while Smartling had 8,100. Crowdin made up 26.3% of all website localization platform searches we track, and Smartling accounted for 13.9%. When we asked ChatGPT and Google AI Overviews about website localization platforms, Crowdin and Smartling each appeared in four of the five answers. Crowdin was mentioned before Smartling in three out of four answers that named either.
Who do people search for more?
Crowdin, about 89% more searches than Smartling
Who does AI mention more?
Both were mentioned in 4 of 5 answers.
Who does AI recommend more?
Crowdin, named ahead of Smartling in 3 of 4 answers
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Top website localization platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Crowdin and Smartling were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Crowdin was listed before Smartling in three out of four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Lokalise5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Weglot4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Crowdin4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Smartling4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Phrase3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Transifex2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Localize0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about website localization platforms
5 answers
Asked ChatGPT
“Which website localization platform should I use?”
Asked ChatGPT
“What are the best website localization platforms?”
Asked ChatGPT
“What's the best website localization platform for multilingual websites?”
Searched Google, AI Overview
“website localization platform”
Searched Google, AI Overview
“website translation software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Crowdin or Smartling more popular in search?
This chart shows how often people search Google for Crowdin and Smartling by name. Each line represents a brand's share of searches for all seven website localization platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Crowdin, Smartling. The figures are in the table below the chart.
View monthly share of searches table
| Month | Weglot | Crowdin | Lokalise | Smartling | Transifex | Localize | Phrase |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 42.2% | 23.4% | 15.2% | 12.5% | 4.5% | 1.7% | 0.47% |
| Nov 2025 | 38.7% | 26.2% | 17% | 11.4% | 5% | 1.4% | 0.36% |
| Dec 2025 | 42.1% | 23.3% | 15.2% | 12.4% | 5.5% | 1.2% | 0.29% |
| Jan 2026 | 35.8% | 29.4% | 15.7% | 12.8% | 4.7% | 1.3% | 0.36% |
| Feb 2026 | 38.6% | 26.1% | 17% | 11.4% | 5.1% | 1.6% | 0.39% |
| Mar 2026 | 35.8% | 24.2% | 19.3% | 12.9% | 4.7% | 2.7% | 0.34% |
| Apr 2026 | 38.8% | 26.2% | 17.1% | 11.4% | 4.1% | 2% | 0.4% |
| May 2026 | 35.5% | 29.2% | 15.6% | 12.8% | 4.6% | 2% | 0.38% |
| Jun 2026 | 37.7% | 25.4% | 16.5% | 13.5% | 4.8% | 1.6% | 0.32% |
| Jul 2026 | 39.3% | 26.5% | 14.1% | 14.1% | 4.2% | 1.5% | 0.31% |
| Aug 2026 | 40.4% | 27.3% | 14.5% | 11.8% | 4.3% | 1.4% | 0.22% |
| Sep 2026 | 38.9% | 26.3% | 13.9% | 13.9% | 5% | 1.7% | 0.31% |
How has the Crowdin and Smartling comparison changed over the last 12 months?
3 findings
- Crowdin was ahead of Smartling in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Crowdin’s share of searches among website localization platforms worldwide moved from 23.4% to 26.3%, and its estimated monthly branded searches moved from 18.6K to 15.3K.
- Across the 12 months ending September 2026, Smartling’s share of searches among website localization platforms worldwide moved from 12.5% to 13.9%, and its estimated monthly branded searches moved from 9.9K to 8.1K.
How did search popularity change for website localization platforms worldwide in September 2026?
2 changes
In September 2026, Smartling gained share of searches among website localization platforms worldwide, from 11.8% to 13.9%.
In September 2026, Crowdin lost share of searches among website localization platforms worldwide, from 27.3% to 26.3%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Crowdin’s and Smartling’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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