Smartling vs Weglot:Which is more popular?
In September 2026, Weglot had more branded searches than Smartling among website localization platforms worldwide. Weglot had about 22,600 branded searches, while Smartling had 8,100. Weglot made up 38.9% of all website localization platform searches we track, and Smartling accounted for 13.9%. When we asked ChatGPT and Google AI Overviews about website localization platforms, Smartling and Weglot each appeared in four of the five answers. Weglot was mentioned before Smartling in every answer that named either.
Who do people search for more?
Weglot, about 3 searches for every 1 for Smartling
Who does AI mention more?
Both were mentioned in 4 of 5 answers.
Who does AI recommend more?
Weglot, named ahead of Smartling in 4 of 4 answers
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Top website localization platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Smartling and Weglot were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Weglot was listed before Smartling in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Lokalise5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Weglot4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Crowdin4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Smartling4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Phrase3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Transifex2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Localize0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about website localization platforms
5 answers
Asked ChatGPT
“Which website localization platform should I use?”
Asked ChatGPT
“What are the best website localization platforms?”
Asked ChatGPT
“What's the best website localization platform for multilingual websites?”
Searched Google, AI Overview
“website localization platform”
Searched Google, AI Overview
“website translation software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Smartling or Weglot more popular in search?
This chart shows how often people search Google for Smartling and Weglot by name. Each line represents a brand's share of searches for all seven website localization platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Weglot, Smartling. The figures are in the table below the chart.
View monthly share of searches table
| Month | Weglot | Crowdin | Lokalise | Smartling | Transifex | Localize | Phrase |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 42.2% | 23.4% | 15.2% | 12.5% | 4.5% | 1.7% | 0.47% |
| Nov 2025 | 38.7% | 26.2% | 17% | 11.4% | 5% | 1.4% | 0.36% |
| Dec 2025 | 42.1% | 23.3% | 15.2% | 12.4% | 5.5% | 1.2% | 0.29% |
| Jan 2026 | 35.8% | 29.4% | 15.7% | 12.8% | 4.7% | 1.3% | 0.36% |
| Feb 2026 | 38.6% | 26.1% | 17% | 11.4% | 5.1% | 1.6% | 0.39% |
| Mar 2026 | 35.8% | 24.2% | 19.3% | 12.9% | 4.7% | 2.7% | 0.34% |
| Apr 2026 | 38.8% | 26.2% | 17.1% | 11.4% | 4.1% | 2% | 0.4% |
| May 2026 | 35.5% | 29.2% | 15.6% | 12.8% | 4.6% | 2% | 0.38% |
| Jun 2026 | 37.7% | 25.4% | 16.5% | 13.5% | 4.8% | 1.6% | 0.32% |
| Jul 2026 | 39.3% | 26.5% | 14.1% | 14.1% | 4.2% | 1.5% | 0.31% |
| Aug 2026 | 40.4% | 27.3% | 14.5% | 11.8% | 4.3% | 1.4% | 0.22% |
| Sep 2026 | 38.9% | 26.3% | 13.9% | 13.9% | 5% | 1.7% | 0.31% |
How has the Smartling and Weglot comparison changed over the last 12 months?
3 findings
- Weglot was ahead of Smartling in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Smartling’s share of searches among website localization platforms worldwide moved from 12.5% to 13.9%, and its estimated monthly branded searches moved from 9.9K to 8.1K.
- Across the 12 months ending September 2026, Weglot’s share of searches among website localization platforms worldwide moved from 42.2% to 38.9%, and its estimated monthly branded searches moved from 33.6K to 22.6K.
How did search popularity change for website localization platforms worldwide in September 2026?
2 changes
In September 2026, Smartling gained share of searches among website localization platforms worldwide, from 11.8% to 13.9%.
In September 2026, Weglot lost share of searches among website localization platforms worldwide, from 40.4% to 38.9%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Smartling’s and Weglot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among website localization platforms
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