memoQ vs Phrase:Which is more popular?
In September 2026, memoQ had more branded searches than Phrase among translation management platforms worldwide. memoQ had about 12,100 branded searches, while Phrase had 4,740. memoQ made up 22.7% of all translation management platform searches we track, and Phrase accounted for 8.9%. When we asked ChatGPT and Google AI Overviews about translation management platforms, Phrase appeared in four of the five answers and memoQ in two. Phrase was mentioned before memoQ in every answer.
Who do people search for more?
memoQ, about 3 searches for every 1 for Phrase
Who does AI mention more?
Phrase, mentioned in 4 of 5 answers, memoQ in 2
Who does AI recommend more?
Phrase, named ahead of memoQ in every answer
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Top translation management platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Phrase was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. memoQ was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Phrase was listed before memoQ in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Crowdin4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Lokalise4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Phrase4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Smartling3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- memoQ2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Transifex1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Memsource0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about translation management platforms
5 answers
Asked ChatGPT
“Which translation management platform should I use?”
Asked ChatGPT
“What are the best translation management platforms?”
Asked ChatGPT
“What's the best translation management platform for localisation workflows?”
Searched Google, AI Overview
“tms software”
Searched Google, AI Overview
“localisation platform”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is memoQ or Phrase more popular in search?
This chart shows how often people search Google for memoQ and Phrase by name. Each line represents a brand's share of searches for all seven translation management platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for memoQ, Phrase. The figures are in the table below the chart.
View monthly share of searches table
| Month | Crowdin | memoQ | Smartling | Lokalise | Phrase | Transifex | Memsource |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 26.6% | 25.8% | 14.6% | 18.1% | 5.6% | 5.2% | 4.2% |
| Nov 2025 | 29% | 22.8% | 13% | 19.6% | 5.4% | 5.6% | 4.5% |
| Dec 2025 | 27.4% | 21.7% | 15.4% | 18.5% | 6.1% | 6.5% | 4.3% |
| Jan 2026 | 32.7% | 21.2% | 14.8% | 17.9% | 4.7% | 5.2% | 3.5% |
| Feb 2026 | 30.5% | 19.7% | 13.7% | 20.4% | 5.8% | 6% | 3.9% |
| Mar 2026 | 27.1% | 21.5% | 14.9% | 22.1% | 5.6% | 5.3% | 3.5% |
| Apr 2026 | 30.9% | 20% | 13.8% | 20.6% | 5.9% | 4.9% | 4% |
| May 2026 | 32.5% | 21.1% | 14.6% | 17.8% | 5.5% | 5.1% | 3.4% |
| Jun 2026 | 28.4% | 22.4% | 15.5% | 18.8% | 6.5% | 5.4% | 3% |
| Jul 2026 | 31% | 20.1% | 17.1% | 16.9% | 6.7% | 4.9% | 3.3% |
| Aug 2026 | 32% | 20.8% | 14.3% | 17.4% | 7% | 5.1% | 3.4% |
| Sep 2026 | 28.8% | 22.7% | 15.7% | 15.5% | 8.9% | 5.5% | 3% |
How has the memoQ and Phrase comparison changed over the last 12 months?
3 findings
- memoQ was ahead of Phrase in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, memoQ’s share of searches among translation management platforms worldwide moved from 25.8% to 22.7%, and its estimated monthly branded searches moved from 18.1K to 12.1K.
- Across the 12 months ending September 2026, Phrase’s share of searches among translation management platforms worldwide moved from 5.6% to 8.9%, and its estimated monthly branded searches moved from 4K to 4.7K.
How did search popularity change for translation management platforms worldwide in September 2026?
2 changes
In September 2026, memoQ gained share of searches among translation management platforms worldwide, from 20.8% to 22.7%.
In September 2026, Phrase gained share of searches among translation management platforms worldwide, from 7% to 8.9%.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using memoQ’s and Phrase’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among translation management platforms
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