Localisation management platforms:Which are most popular?
In September 2026, Crowdin was the most searched localisation management platform worldwide, accounting for 32.8% of all searches among the seven platforms we track. When we checked with ChatGPT and Google AI Overviews, Crowdin, Lokalise and Phrase showed up in every answer. Lokalise was recommended most often, coming first in four out of five responses.
CrowdinShare of searches 32.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
LokaliseShare of searches 17.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
SmartlingShare of searches 17.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
POEditorShare of searches 14.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th
TolgeeShare of searches 11.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 5th
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Top localisation management platforms in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Crowdin, Lokalise and Phrase appeared every time. Lokalise was recommended most often, coming first in four out of five answers. Crowdin was second, and Phrase was third.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Crowdin5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Lokalise5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Phrase5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Tolgee4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Smartling3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Transifex3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- POEditor2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about localisation management platforms
5 answers
Asked ChatGPT
“Which localisation management platform should I use?”
Asked ChatGPT
“What are the best localisation management platforms?”
Asked ChatGPT
“What's the best localisation management platform for app translation?”
Searched Google, AI Overview
“translation management software”
Searched Google, AI Overview
“localisation tools”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which localisation management platforms do people search for most?
This chart shows how often people search Google for each localisation management platform by name. Each line represents a brand's share of searches for all seven localisation management platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Crowdin, Lokalise, Smartling, POEditor, Tolgee, Transifex. The figures are in the table below the chart.
View monthly share of searches table
| Month | Crowdin | Lokalise | Smartling | POEditor | Tolgee | Transifex | Phrase |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 29.7% | 20.1% | 15.8% | 19.4% | 8.6% | 5.8% | 0.59% |
| Nov 2025 | 31.9% | 21.5% | 13.8% | 16.9% | 9.2% | 6.2% | 0.44% |
| Dec 2025 | 28.9% | 19.4% | 15.4% | 18.8% | 10.3% | 6.8% | 0.36% |
| Jan 2026 | 35.4% | 19.3% | 15.4% | 15.4% | 8.4% | 5.6% | 0.44% |
| Feb 2026 | 31.9% | 21.3% | 13.9% | 17% | 9.3% | 6.2% | 0.48% |
| Mar 2026 | 28.1% | 22.9% | 15% | 18.3% | 10% | 5.4% | 0.39% |
| Apr 2026 | 32.7% | 21.6% | 14.2% | 14.2% | 11.6% | 5.1% | 0.49% |
| May 2026 | 34.9% | 19% | 15.3% | 12.5% | 12.5% | 5.5% | 0.45% |
| Jun 2026 | 30.6% | 20.2% | 16.3% | 13.3% | 13.3% | 5.8% | 0.38% |
| Jul 2026 | 32.1% | 17.4% | 17.1% | 14% | 14% | 5.1% | 0.38% |
| Aug 2026 | 35.1% | 18.9% | 15.2% | 12.5% | 12.5% | 5.5% | 0.28% |
| Sep 2026 | 32.8% | 17.6% | 17.4% | 14.1% | 11.6% | 6.2% | 0.39% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 32.8% | 15.3K | +0.59% | -2.3 points | |
| 2, held 2nd | 17.6% | 8.2K | 0% | -1.4 points | |
| 3, held 3rd | 17.4% | 8.1K | +22.7% | +2.1 points | |
| 4, held 4th | 14.1% | 6.6K | +22.2% | +1.7 points | |
| 5, held 5th | 11.6% | 5.4K | 0% | -0.9 points | |
| 6, held 6th | 6.2% | 2.9K | +20.8% | +0.7 points | |
| 7, held 7th | 0.39% | 180 | +50% | +0.1 points |
1.
Crowdin32.8%
Held 1st. 15.3K estimated branded searches, +0.59% vs prior month. Share -2.3 points.
2.
Lokalise17.6%
Held 2nd. 8.2K estimated branded searches, 0% vs prior month. Share -1.4 points.
17.4%
Held 3rd. 8.1K estimated branded searches, +22.7% vs prior month. Share +2.1 points.
4.
POEditor14.1%
Held 4th. 6.6K estimated branded searches, +22.2% vs prior month. Share +1.7 points.
5.
Tolgee11.6%
Held 5th. 5.4K estimated branded searches, 0% vs prior month. Share -0.9 points.
6.2%
Held 6th. 2.9K estimated branded searches, +20.8% vs prior month. Share +0.7 points.
7.
Phrase0.39%
Held 7th. 180 estimated branded searches, +50% vs prior month. Share +0.1 points.
Which brand is most popular in search among localisation management platforms worldwide?
7 brands
In September 2026, Crowdin was the most searched among localisation management platforms worldwide, with an estimated 15.3K branded searches, 32.8% of all searches for the seven we track. Lokalise is in 2nd place, 15.2 percentage points behind at 17.6%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Crowdin | 29.7% → 32.8% | 35.4%Jan 2026 | 28.1%Mar 2026 | 1st |
| Lokalise | 20.1% → 17.6% | 22.9%Mar 2026 | 17.4%Jul 2026 | 2nd |
| Smartling | 15.8% → 17.4% | 17.4%Sep 2026 | 13.8%Nov 2025 | 4th → 3rd |
| POEditor | 19.4% → 14.1% | 19.4%Oct 2025 | 12.5%May 2026 | 3rd → 4th |
| Tolgee | 8.6% → 11.6% | 14%Jul 2026 | 8.4%Jan 2026 | 5th |
| Transifex | 5.8% → 6.2% | 6.8%Dec 2025 | 5.1%Jul 2026 | 6th |
| Phrase | 0.59% → 0.39% | 0.59%Oct 2025 | 0.28%Aug 2026 | 7th |
Each finding as a sentence
- Across the 12 months ending September 2026, Crowdin’s share of searches among localisation management platforms worldwide increased from 29.7% to 32.8%.
- Across the 12 months ending September 2026, Lokalise’s share of searches among localisation management platforms worldwide decreased from 20.1% to 17.6%.
- Across the 12 months ending September 2026, Smartling’s share of searches among localisation management platforms worldwide increased from 15.8% to 17.4%.
- Across the 12 months ending September 2026, POEditor’s share of searches among localisation management platforms worldwide decreased from 19.4% to 14.1%.
- Across the 12 months ending September 2026, Tolgee’s share of searches among localisation management platforms worldwide increased from 8.6% to 11.6%.
- Across the 12 months ending September 2026, Crowdin’s share of searches among localisation management platforms worldwide peaked at 35.4% in January 2026 and was lowest at 28.1% in March 2026.
- Across the 12 months ending September 2026, Lokalise’s share of searches among localisation management platforms worldwide peaked at 22.9% in March 2026 and was lowest at 17.4% in July 2026.
- Across the 12 months ending September 2026, Smartling’s share of searches among localisation management platforms worldwide peaked at 17.4% in September 2026 and was lowest at 13.8% in November 2025.
- Across the 12 months ending September 2026, POEditor’s share of searches among localisation management platforms worldwide peaked at 19.4% in October 2025 and was lowest at 12.5% in May 2026.
- Across the 12 months ending September 2026, Tolgee’s share of searches among localisation management platforms worldwide peaked at 14% in July 2026 and was lowest at 8.4% in January 2026.
- Across the 12 months ending September 2026, Transifex’s share of searches among localisation management platforms worldwide peaked at 6.8% in December 2025 and was lowest at 5.1% in July 2026.
- Across the 12 months ending September 2026, Smartling rose from 4th to 3rd among localisation management platforms worldwide.
- Across the 12 months ending September 2026, POEditor fell from 3rd to 4th among localisation management platforms worldwide.
- Across the 12 months ending September 2026, Transifex and Phrase held steady: their share of searches among localisation management platforms worldwide each moved less than 0.5 percentage points.
How did search popularity change for localisation management platforms worldwide in September 2026?
7 changes
In September 2026, Smartling gained share of searches among localisation management platforms worldwide, from 15.2% to 17.4%.
In September 2026, POEditor gained share of searches among localisation management platforms worldwide, from 12.5% to 14.1%.
In September 2026, Transifex gained share of searches among localisation management platforms worldwide, from 5.5% to 6.2%.
In September 2026, Crowdin lost share of searches among localisation management platforms worldwide, from 35.1% to 32.8%.
In September 2026, Lokalise lost share of searches among localisation management platforms worldwide, from 18.9% to 17.6%.
In September 2026, Tolgee lost share of searches among localisation management platforms worldwide, from 12.5% to 11.6%.
Estimated monthly branded searches for Phrase worldwide fell 51.4% over 12 measured months, from 370 to 180 in September 2026.
Compare popularity between leading brands
- Crowdin vs Lokalise: compare popularity
- Crowdin vs Smartling: compare popularity
- Crowdin vs POEditor: compare popularity
- Crowdin vs Tolgee: compare popularity
- Lokalise vs Smartling: compare popularity
- Lokalise vs POEditor: compare popularity
- Lokalise vs Tolgee: compare popularity
- Smartling vs POEditor: compare popularity
- Smartling vs Tolgee: compare popularity
- POEditor vs Tolgee: compare popularity
- Compare any of these brands
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