POEditor vs Smartling:Which is more popular?
In September 2026, Smartling had more branded searches than POEditor among localisation management platforms worldwide. Smartling had about 8,100 branded searches, while POEditor had 6,600. Smartling made up 17.4% of all localisation management platform searches we track, and POEditor accounted for 14.1%. When we asked ChatGPT and Google AI Overviews about localisation management platforms, Smartling appeared in three of the five answers and POEditor in two. Smartling was mentioned before POEditor in every answer that named either.
Who do people search for more?
Smartling, about 23% more searches than POEditor
Who does AI mention more?
Smartling, mentioned in 3 of 5 answers, POEditor in 2
Who does AI recommend more?
Smartling, named ahead of POEditor in 3 of 3 answers
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Top localisation management platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Smartling was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. POEditor was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Smartling was listed before POEditor in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Crowdin5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Lokalise5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Phrase5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Tolgee4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Smartling3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Transifex3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
POEditor2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about localisation management platforms
5 answers
Asked ChatGPT
“Which localisation management platform should I use?”
Asked ChatGPT
“What are the best localisation management platforms?”
Asked ChatGPT
“What's the best localisation management platform for app translation?”
Searched Google, AI Overview
“translation management software”
Searched Google, AI Overview
“localisation tools”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is POEditor or Smartling more popular in search?
This chart shows how often people search Google for POEditor and Smartling by name. Each line represents a brand's share of searches for all seven localisation management platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Smartling, POEditor. The figures are in the table below the chart.
View monthly share of searches table
| Month | Crowdin | Lokalise | Smartling | POEditor | Tolgee | Transifex | Phrase |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 29.7% | 20.1% | 15.8% | 19.4% | 8.6% | 5.8% | 0.59% |
| Nov 2025 | 31.9% | 21.5% | 13.8% | 16.9% | 9.2% | 6.2% | 0.44% |
| Dec 2025 | 28.9% | 19.4% | 15.4% | 18.8% | 10.3% | 6.8% | 0.36% |
| Jan 2026 | 35.4% | 19.3% | 15.4% | 15.4% | 8.4% | 5.6% | 0.44% |
| Feb 2026 | 31.9% | 21.3% | 13.9% | 17% | 9.3% | 6.2% | 0.48% |
| Mar 2026 | 28.1% | 22.9% | 15% | 18.3% | 10% | 5.4% | 0.39% |
| Apr 2026 | 32.7% | 21.6% | 14.2% | 14.2% | 11.6% | 5.1% | 0.49% |
| May 2026 | 34.9% | 19% | 15.3% | 12.5% | 12.5% | 5.5% | 0.45% |
| Jun 2026 | 30.6% | 20.2% | 16.3% | 13.3% | 13.3% | 5.8% | 0.38% |
| Jul 2026 | 32.1% | 17.4% | 17.1% | 14% | 14% | 5.1% | 0.38% |
| Aug 2026 | 35.1% | 18.9% | 15.2% | 12.5% | 12.5% | 5.5% | 0.28% |
| Sep 2026 | 32.8% | 17.6% | 17.4% | 14.1% | 11.6% | 6.2% | 0.39% |
How has the POEditor and Smartling comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Smartling took it in May 2026.
- Across the 12 months ending September 2026, POEditor’s share of searches among localisation management platforms worldwide moved from 19.4% to 14.1%, and its estimated monthly branded searches moved from 12.1K to 6.6K.
- Across the 12 months ending September 2026, Smartling’s share of searches among localisation management platforms worldwide moved from 15.8% to 17.4%, and its estimated monthly branded searches moved from 9.9K to 8.1K.
How did search popularity change for localisation management platforms worldwide in September 2026?
2 changes
In September 2026, Smartling gained share of searches among localisation management platforms worldwide, from 15.2% to 17.4%.
In September 2026, POEditor gained share of searches among localisation management platforms worldwide, from 12.5% to 14.1%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using POEditor’s and Smartling’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among localisation management platforms
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