Phrase vs Transifex:Which is more popular by branded search?
In August 2026, Phrase had more branded searches than Transifex among translation management platforms worldwide. Phrase was estimated to have 4.1K branded searches compared to Transifex’s 2.4K, and held an 11% Share of Search versus Transifex’s 6.6%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Phrase or Transifex?
Compare services and tools used to coordinate translation and localization work. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Phrase, Transifex. The figures are in the table below the chart.
View monthly share of search table
| Month | Crowdin | Lokalise | Smartling | Phrase | Transifex |
|---|---|---|---|---|---|
| Oct 2025 | 37.6% | 25.6% | 20.6% | 8.9% | 7.3% |
| Nov 2025 | 39.5% | 26.8% | 17.8% | 8.1% | 7.7% |
| Dec 2025 | 36.8% | 24.8% | 20.7% | 9.1% | 8.7% |
| Jan 2026 | 43% | 23.6% | 19.5% | 7% | 6.9% |
| Feb 2026 | 39.4% | 26.4% | 17.7% | 8.7% | 7.7% |
| Mar 2026 | 35.9% | 29.2% | 19.7% | 8.3% | 7% |
| Apr 2026 | 40.3% | 26.8% | 18.1% | 8.5% | 6.3% |
| May 2026 | 42.5% | 23.2% | 19.3% | 8.3% | 6.7% |
| Jun 2026 | 37.7% | 24.9% | 20.7% | 9.5% | 7.2% |
| Jul 2026 | 40% | 21.8% | 22.1% | 9.8% | 6.3% |
| Aug 2026 | 41.4% | 22.4% | 18.6% | 11% | 6.6% |
| Sep 2026 | — | — | — | — | — |
How has the Phrase and Transifex comparison changed over the last 12 months?
3 findings
- Phrase was ahead of Transifex in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Phrase’s estimated Share of Search among translation management platforms worldwide moved from 8.9% to 11%, and its estimated monthly branded searches moved from 4.4K to 4.1K.
- Across the 11 months ending August 2026, Transifex’s estimated Share of Search among translation management platforms worldwide moved from 7.3% to 6.6%, and its estimated monthly branded searches moved from 3.7K to 2.4K.
How did search popularity change for translation management platforms worldwide in August 2026?
2 changes
In August 2026, Phrase gained estimated Share of Search among translation management platforms worldwide, from 9.8% to 11%.
Estimated monthly branded searches for Transifex worldwide fell 33.6% over 11 measured months, from 3.7K to 2.4K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Phrase’s and Transifex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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