Lokalise vs Phrase:Which is more popular by branded search?
In August 2026, Lokalise had more branded searches than Phrase among website localization platforms worldwide. Lokalise was estimated to have 8.3K branded searches compared to Phrase’s 4.1K, and held a 16.5% Share of Search versus Phrase’s 8.1%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Lokalise or Phrase?
Compare tools for translating websites and managing multilingual content. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Lokalise, Phrase. The figures are in the table below the chart.
View monthly share of search table
| Month | Weglot | Crowdin | Lokalise | Phrase | Localize |
|---|---|---|---|---|---|
| Oct 2025 | 47.9% | 26.8% | 18.2% | 6.3% | 0.68% |
| Nov 2025 | 43.4% | 29.7% | 20.2% | 6.1% | 0.61% |
| Dec 2025 | 47.9% | 26.8% | 18% | 6.6% | 0.68% |
| Jan 2026 | 41.1% | 34.1% | 18.7% | 5.6% | 0.58% |
| Feb 2026 | 43.3% | 29.6% | 19.9% | 6.6% | 0.61% |
| Mar 2026 | 41.4% | 28.3% | 23% | 6.5% | 0.72% |
| Apr 2026 | 43.6% | 29.7% | 19.8% | 6.3% | 0.62% |
| May 2026 | 40.7% | 33.8% | 18.5% | 6.6% | 0.47% |
| Jun 2026 | 43.2% | 29.4% | 19.5% | 7.4% | 0.5% |
| Jul 2026 | 44.7% | 30.6% | 16.7% | 7.5% | 0.52% |
| Aug 2026 | 44.7% | 30.4% | 16.5% | 8.1% | 0.42% |
| Sep 2026 | — | — | — | — | — |
How has the Lokalise and Phrase comparison changed over the last 12 months?
3 findings
- Lokalise was ahead of Phrase in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Lokalise’s estimated Share of Search among website localization platforms worldwide moved from 18.2% to 16.5%, and its estimated monthly branded searches moved from 12.8K to 8.3K.
- Across the 11 months ending August 2026, Phrase’s estimated Share of Search among website localization platforms worldwide moved from 6.3% to 8.1%, and its estimated monthly branded searches moved from 4.4K to 4.1K.
How did search popularity change for website localization platforms worldwide in August 2026?
2 changes
In August 2026, Phrase gained estimated Share of Search among website localization platforms worldwide, from 7.5% to 8.1%.
Estimated monthly branded searches for Lokalise worldwide fell 35.1% over 11 measured months, from 12.8K to 8.3K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Lokalise’s and Phrase’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.