Brandwave

Instantly vs LinkedIn Sales Navigator:Which is more popular?

In September 2026, LinkedIn Sales Navigator had more branded searches than Instantly among sales prospecting platforms worldwide. LinkedIn Sales Navigator had about 135,000 branded searches, while Instantly had 33,800. LinkedIn Sales Navigator made up 12.9% of all sales prospecting platform searches we track, and Instantly accounted for 3.2%. When we asked ChatGPT and Google AI Overviews about sales prospecting platforms, LinkedIn Sales Navigator appeared in all five answers and Instantly in none.

Among sales prospecting platforms worldwide in September 2026

Who do people search for more?

LinkedIn Sales Navigator, about 4 searches for every 1 for Instantly

LinkedIn Sales Navigator 135K searchesInstantly 33.8K searches

Who does AI mention more?

LinkedIn Sales Navigator, mentioned in every answer we collected

LinkedIn Sales Navigator in 5 of 5Instantly in 0 of 5

Who does AI recommend more?

LinkedIn Sales Navigator, the only one of the two named

LinkedIn Sales Navigator first in 5Instantly never named

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Top sales prospecting platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, LinkedIn Sales Navigator appeared in all five answers. Instantly did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Apollo1st
  2. ZoomInfo2nd
  3. LinkedIn Sales Navigator3rd
  4. Cognism4th
  5. Clay5th
  6. Outreach6th
  7. Lusha7th
  8. Reply.io8th
  9. lemlist–
  10. +1 more
  11. Instantly–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Apollo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ZoomInfo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • LinkedIn Sales Navigator5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Clay5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cognism4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Outreach4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lusha3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Reply.io1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • lemlist0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Instantly0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about sales prospecting platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Instantly or LinkedIn Sales Navigator more popular in search?

This chart shows how often people search Google for Instantly and LinkedIn Sales Navigator by name. Each line represents a brand's share of searches for all 11 sales prospecting platforms we track, month by month, from English-language searches worldwide.

Instantly and LinkedIn Sales Navigator among sales prospecting platforms worldwide, by month

Share of searches by month for LinkedIn Sales Navigator, Instantly. The figures are in the table below the chart.

View monthly share of searches table
MonthApolloLushaZoomInfoLinkedIn Sales NavigatorlemlistSmartleadInstantlyClayCognismReply.ioOutreach
Oct 202517.4%19.8%24.2%16.2%8.9%3.1%3.3%2.5%4%0.35%0.29%
Nov 202521.9%20.9%20.9%14%9.4%3.3%3.5%2.2%3.4%0.3%0.25%
Dec 202521.1%20%24.4%14.7%7.4%3.2%3.4%2.5%2.7%0.35%0.27%
Jan 202620.6%19.6%23.9%16%7.2%3.1%3.3%2.5%3.2%0.28%0.27%
Feb 202620.2%19.1%23.4%15.7%8.6%3.1%3.2%2.9%3.2%0.28%0.27%
Mar 202625.6%16.4%24.5%13.4%7.4%3.1%3.4%3%2.7%0.29%0.28%
Apr 202629.5%15.6%23.4%12.8%7%3%3.2%2.4%2.6%0.23%0.33%
May 202627.8%17.8%21.8%13.4%6.6%3.4%3.6%2.7%2.4%0.26%0.26%
Jun 202624%18.6%22.8%15.2%6.9%3.6%3.1%2.8%2.5%0.27%0.24%
Jul 202624.4%18.9%23.2%14.2%7%3.6%3.2%2.3%2.6%0.34%0.23%
Aug 202628%17.8%21.7%14.5%4.4%4.2%3.6%2.7%2.4%0.31%0.27%
Sep 202630.2%19.3%19.3%12.9%4.8%4.4%3.2%2.9%2.6%0.28%0.24%

How has the Instantly and LinkedIn Sales Navigator comparison changed over the last 12 months?

3 findings

How did search popularity change for sales prospecting platforms worldwide in September 2026?

1 change

  1. In September 2026, LinkedIn Sales Navigator lost share of searches among sales prospecting platforms worldwide, from 14.5% to 12.9%.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Instantly’s and LinkedIn Sales Navigator’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Instantly

4 branded search terms

  • instantly ai
  • instantly cold email
  • Instantly.ai
  • instantlyai

LinkedIn Sales Navigator

2 branded search terms

  • linkedin sales navigator
  • sales navigator

How the Brand Demand Index is measured

Other head-to-heads among sales prospecting platforms

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