LinkedIn Sales Navigator vs PitchBook:Which is searched more?
In September 2026, LinkedIn Sales Navigator had more branded searches than PitchBook among business data platforms worldwide. LinkedIn Sales Navigator had about 135,000 branded searches, while PitchBook had 90,500. LinkedIn Sales Navigator made up 12% of all business data platform searches we track, and PitchBook accounted for 8%. These are worldwide searches for English-language branded terms.
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Is LinkedIn Sales Navigator or PitchBook more popular in search?
Compare the platforms that hold company and market data. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for LinkedIn Sales Navigator, PitchBook. The figures are in the table below the chart.
View monthly share of searches table
| Month | Apollo | Dun & Bradstreet | ZoomInfo | LinkedIn Sales Navigator | Crunchbase | PitchBook | Cognism | CB Insights | Clay |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 15.3% | 22.1% | 21.2% | 14.2% | 14.2% | 7.8% | 3.5% | 1.6% | 0.21% |
| Nov 2025 | 19.6% | 23.6% | 18.7% | 12.5% | 12.5% | 8.4% | 3.1% | 1.4% | 0.23% |
| Dec 2025 | 19% | 22.9% | 22.1% | 13.3% | 12.1% | 6.6% | 2.4% | 1.3% | 0.22% |
| Jan 2026 | 18.4% | 22.2% | 21.3% | 14.3% | 11.7% | 7.8% | 2.9% | 1.3% | 0.22% |
| Feb 2026 | 18.4% | 22.2% | 21.3% | 14.3% | 11.7% | 7.8% | 2.9% | 1.3% | 0.22% |
| Mar 2026 | 21.4% | 17.4% | 20.5% | 11.2% | 16.8% | 9.2% | 2.3% | 1% | 0.17% |
| Apr 2026 | 27.4% | 18.4% | 21.6% | 11.8% | 11.9% | 5.3% | 2.4% | 1.1% | 0.18% |
| May 2026 | 26.1% | 21.1% | 20.5% | 12.6% | 11.2% | 5% | 2.3% | 1% | 0.21% |
| Jun 2026 | 22.5% | 22.1% | 21.4% | 14.3% | 9.6% | 6.4% | 2.4% | 1.1% | 0.17% |
| Jul 2026 | 23.1% | 22.7% | 22% | 13.5% | 9.8% | 5.4% | 2.4% | 0.88% | 0.18% |
| Aug 2026 | 25% | 24.6% | 19.4% | 13% | 8.8% | 5.9% | 2.1% | 0.96% | 0.24% |
| Sep 2026 | 28% | 22.6% | 17.9% | 12% | 8% | 8% | 2.4% | 0.88% | 0.22% |
How has the LinkedIn Sales Navigator and PitchBook comparison changed over the last 12 months?
3 findings
- LinkedIn Sales Navigator was ahead of PitchBook in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, LinkedIn Sales Navigator’s share of searches among business data platforms worldwide moved from 14.2% to 12%, and its estimated monthly branded searches moved from 165K to 135K.
- Across the 12 months ending September 2026, PitchBook’s share of searches among business data platforms worldwide moved from 7.8% to 8%, and its estimated monthly branded searches held steady at 90.5K.
How did search popularity change for business data platforms worldwide in September 2026?
2 changes
In September 2026, PitchBook gained share of searches among business data platforms worldwide, from 5.9% to 8%.
In September 2026, LinkedIn Sales Navigator lost share of searches among business data platforms worldwide, from 13% to 12%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using LinkedIn Sales Navigator’s and PitchBook’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
LinkedIn Sales Navigator
2 branded search terms
- linkedin sales navigator
- sales navigator
PitchBook
1 branded search term
- pitchbook
Other head-to-heads among business data platforms
Apollo vs Dun & Bradstreet: compare search popularity
Apollo vs ZoomInfo: compare search popularity- Apollo vs LinkedIn Sales Navigator: compare search popularity
Apollo vs Crunchbase: compare search popularity- Dun & Bradstreet vs ZoomInfo: compare search popularity
- Dun & Bradstreet vs LinkedIn Sales Navigator: compare search popularity
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