Crunchbase vs LinkedIn Sales Navigator:Which is more popular?
In September 2026, LinkedIn Sales Navigator had more branded searches than Crunchbase among business data platforms worldwide. LinkedIn Sales Navigator had about 135,000 branded searches, while Crunchbase had 90,500. LinkedIn Sales Navigator made up 12% of all business data platform searches we track, and Crunchbase accounted for 8%. When we asked ChatGPT and Google AI Overviews about business data platforms, LinkedIn Sales Navigator appeared in three of the five answers and Crunchbase in none.
Who do people search for more?
LinkedIn Sales Navigator, about 49% more searches than Crunchbase
Who does AI mention more?
LinkedIn Sales Navigator, mentioned in 3 of 5 answers, Crunchbase in 0
Who does AI recommend more?
LinkedIn Sales Navigator, the only one of the two named
Follow Crunchbase vs LinkedIn Sales Navigator and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top business data platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, LinkedIn Sales Navigator was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Crunchbase did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Apollo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
ZoomInfo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- LinkedIn Sales Navigator3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Cognism3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Clay2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Dun & Bradstreet1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Crunchbase0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
PitchBook0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
CB Insights0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about business data platforms
5 answers
Asked ChatGPT
“Which business data platform should I use?”
Asked ChatGPT
“What are the best business data platforms?”
Asked ChatGPT
“What's the best business data platform for sales research?”
Searched Google, AI Overview
“sales intelligence platform”
Searched Google, AI Overview
“business intelligence data”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Crunchbase or LinkedIn Sales Navigator more popular in search?
This chart shows how often people search Google for Crunchbase and LinkedIn Sales Navigator by name. Each line represents a brand's share of searches for all nine business data platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for LinkedIn Sales Navigator, Crunchbase. The figures are in the table below the chart.
View monthly share of searches table
| Month | Apollo | Dun & Bradstreet | ZoomInfo | LinkedIn Sales Navigator | Crunchbase | PitchBook | Cognism | CB Insights | Clay |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 15.3% | 22.1% | 21.2% | 14.2% | 14.2% | 7.8% | 3.5% | 1.6% | 0.21% |
| Nov 2025 | 19.6% | 23.6% | 18.7% | 12.5% | 12.5% | 8.4% | 3.1% | 1.4% | 0.23% |
| Dec 2025 | 19% | 22.9% | 22.1% | 13.3% | 12.1% | 6.6% | 2.4% | 1.3% | 0.22% |
| Jan 2026 | 18.4% | 22.2% | 21.3% | 14.3% | 11.7% | 7.8% | 2.9% | 1.3% | 0.22% |
| Feb 2026 | 18.4% | 22.2% | 21.3% | 14.3% | 11.7% | 7.8% | 2.9% | 1.3% | 0.22% |
| Mar 2026 | 21.4% | 17.4% | 20.5% | 11.2% | 16.8% | 9.2% | 2.3% | 1% | 0.17% |
| Apr 2026 | 27.4% | 18.4% | 21.6% | 11.8% | 11.9% | 5.3% | 2.4% | 1.1% | 0.18% |
| May 2026 | 26.1% | 21.1% | 20.5% | 12.6% | 11.2% | 5% | 2.3% | 1% | 0.21% |
| Jun 2026 | 22.5% | 22.1% | 21.4% | 14.3% | 9.6% | 6.4% | 2.4% | 1.1% | 0.17% |
| Jul 2026 | 23.1% | 22.7% | 22% | 13.5% | 9.8% | 5.4% | 2.4% | 0.88% | 0.18% |
| Aug 2026 | 25% | 24.6% | 19.4% | 13% | 8.8% | 5.9% | 2.1% | 0.96% | 0.24% |
| Sep 2026 | 28% | 22.6% | 17.9% | 12% | 8% | 8% | 2.4% | 0.88% | 0.22% |
How has the Crunchbase and LinkedIn Sales Navigator comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 12 months ending September 2026: LinkedIn Sales Navigator took it in December 2025, Crunchbase took it in March 2026, LinkedIn Sales Navigator took it in May 2026.
- Across the 12 months ending September 2026, Crunchbase’s share of searches among business data platforms worldwide moved from 14.2% to 8%, and its estimated monthly branded searches moved from 165K to 90.5K.
- Across the 12 months ending September 2026, LinkedIn Sales Navigator’s share of searches among business data platforms worldwide moved from 14.2% to 12%, and its estimated monthly branded searches moved from 165K to 135K.
How did search popularity change for business data platforms worldwide in September 2026?
2 changes
In September 2026, LinkedIn Sales Navigator lost share of searches among business data platforms worldwide, from 13% to 12%.
In September 2026, Crunchbase lost share of searches among business data platforms worldwide, from 8.8% to 8%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Crunchbase’s and LinkedIn Sales Navigator’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Crunchbase
1 branded search term
- crunchbase
LinkedIn Sales Navigator
2 branded search terms
- linkedin sales navigator
- sales navigator
Other head-to-heads among business data platforms
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.