Brandwave

LinkedIn Sales Navigator vs Outreach:Which is more popular?

In September 2026, LinkedIn Sales Navigator had more branded searches than Outreach among sales prospecting platforms worldwide. LinkedIn Sales Navigator had about 135,000 branded searches, while Outreach had 2,490. LinkedIn Sales Navigator made up 12.9% of all sales prospecting platform searches we track, and Outreach accounted for 0.24%. When we asked ChatGPT and Google AI Overviews about sales prospecting platforms, LinkedIn Sales Navigator appeared in all five answers and Outreach in four. LinkedIn Sales Navigator was mentioned before Outreach in four out of five answers.

Among sales prospecting platforms worldwide in September 2026

Who do people search for more?

LinkedIn Sales Navigator, about 54 searches for every 1 for Outreach

LinkedIn Sales Navigator 135K searchesOutreach 2.5K searches

Who does AI mention more?

LinkedIn Sales Navigator, mentioned in every answer we collected

LinkedIn Sales Navigator in 5 of 5Outreach in 4 of 5

Who does AI recommend more?

LinkedIn Sales Navigator, named ahead of Outreach in 4 of 5 answers

LinkedIn Sales Navigator first in 4Outreach first in 1

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Top sales prospecting platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, LinkedIn Sales Navigator appeared in all five answers. Outreach was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. LinkedIn Sales Navigator was listed before Outreach in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Apollo1st
  2. ZoomInfo2nd
  3. LinkedIn Sales Navigator3rd
  4. Cognism4th
  5. Clay5th
  6. Outreach6th
  7. Lusha7th
  8. Reply.io8th
  9. lemlist–
  10. Smartlead–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Apollo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ZoomInfo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • LinkedIn Sales Navigator5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Clay5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cognism4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Outreach4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lusha3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Reply.io1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • lemlist0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Smartlead0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about sales prospecting platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is LinkedIn Sales Navigator or Outreach more popular in search?

This chart shows how often people search Google for LinkedIn Sales Navigator and Outreach by name. Each line represents a brand's share of searches for all 11 sales prospecting platforms we track, month by month, from English-language searches worldwide.

LinkedIn Sales Navigator and Outreach among sales prospecting platforms worldwide, by month

Share of searches by month for LinkedIn Sales Navigator, Outreach. The figures are in the table below the chart.

View monthly share of searches table
MonthApolloLushaZoomInfoLinkedIn Sales NavigatorlemlistSmartleadInstantlyClayCognismReply.ioOutreach
Oct 202517.4%19.8%24.2%16.2%8.9%3.1%3.3%2.5%4%0.35%0.29%
Nov 202521.9%20.9%20.9%14%9.4%3.3%3.5%2.2%3.4%0.3%0.25%
Dec 202521.1%20%24.4%14.7%7.4%3.2%3.4%2.5%2.7%0.35%0.27%
Jan 202620.6%19.6%23.9%16%7.2%3.1%3.3%2.5%3.2%0.28%0.27%
Feb 202620.2%19.1%23.4%15.7%8.6%3.1%3.2%2.9%3.2%0.28%0.27%
Mar 202625.6%16.4%24.5%13.4%7.4%3.1%3.4%3%2.7%0.29%0.28%
Apr 202629.5%15.6%23.4%12.8%7%3%3.2%2.4%2.6%0.23%0.33%
May 202627.8%17.8%21.8%13.4%6.6%3.4%3.6%2.7%2.4%0.26%0.26%
Jun 202624%18.6%22.8%15.2%6.9%3.6%3.1%2.8%2.5%0.27%0.24%
Jul 202624.4%18.9%23.2%14.2%7%3.6%3.2%2.3%2.6%0.34%0.23%
Aug 202628%17.8%21.7%14.5%4.4%4.2%3.6%2.7%2.4%0.31%0.27%
Sep 202630.2%19.3%19.3%12.9%4.8%4.4%3.2%2.9%2.6%0.28%0.24%

How has the LinkedIn Sales Navigator and Outreach comparison changed over the last 12 months?

3 findings

How did search popularity change for sales prospecting platforms worldwide in September 2026?

2 changes

  1. In September 2026, LinkedIn Sales Navigator lost share of searches among sales prospecting platforms worldwide, from 14.5% to 12.9%.

  2. Estimated monthly branded searches for Outreach worldwide fell 16.7% over 12 measured months, from 3K to 2.5K in September 2026.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using LinkedIn Sales Navigator’s and Outreach’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

LinkedIn Sales Navigator

2 branded search terms

  • linkedin sales navigator
  • sales navigator

Outreach

4 branded search terms

  • outreach io
  • outreach io app
  • outreach_io
  • outreach.io

How the Brand Demand Index is measured

Other head-to-heads among sales prospecting platforms

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