Brandwave

How popular is6sense?

In September 2026, people searched for 6sense by name about 110,000 times worldwide, an 18.5% decrease from the previous year. These searches made up 11.1% of all global sales intelligence platform searches, placing 6sense fifth out of seven platforms. When we asked both ChatGPT and Google AI Overviews about sales intelligence platforms, 6sense appeared in four of the five answers and was the fifth most recommended of the seven.

Search and AI answers in September 2026

6sense is the fifth most searched of 7 competitors and the fifth most recommended in AI answers.

  1. ApolloShare of searches 31.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. ZoomInfoShare of searches 20.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. LushaShare of searches 20.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
  4. LinkedIn Sales NavigatorShare of searches 13.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  5. 6senseShare of searches 11.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 5th

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Top sales intelligence platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, 6sense was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. 6sense is the fifth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ZoomInfo1st
  2. Apollo2nd
  3. LinkedIn Sales Navigator3rd
  4. Cognism4th
  5. 6sense5th
  6. Clay6th
  7. Lusha7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Apollo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ZoomInfo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • LinkedIn Sales Navigator5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • 6sense4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cognism4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lusha1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Clay1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about sales intelligence platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which sales intelligence platforms compete with 6sense?

6sense against sales intelligence platforms worldwide, by month

Share of searches by month for Apollo, ZoomInfo, Lusha, LinkedIn Sales Navigator, 6sense, Cognism. The figures are in the table below the chart.

View monthly share of searches table
MonthApolloZoomInfoLushaLinkedIn Sales Navigator6senseCognismClay
Oct 202518.3%25.4%20.8%17%13.9%4.2%0.37%
Nov 202523.7%22.5%22.5%15%12.3%3.7%0.41%
Dec 202521.8%25.3%20.7%15.2%13.8%2.8%0.38%
Jan 202621.8%25.4%20.7%16.9%11.3%3.4%0.42%
Feb 202622.3%25.9%21.1%17.3%9.5%3.5%0.39%
Mar 202627.9%26.7%17.8%14.6%9.7%2.9%0.39%
Apr 202631.9%25.2%16.8%13.8%9.2%2.8%0.37%
May 202629.8%23.4%19.1%14.3%10.4%2.6%0.44%
Jun 202626.1%24.8%20.3%16.6%9.1%2.7%0.42%
Jul 202625.9%24.6%20.1%15.1%11%2.7%0.46%
Aug 202628.9%22.4%18.4%15%12.3%2.5%0.49%
Sep 202631.7%20.3%20.2%13.5%11.1%2.7%0.4%

  1. 1.Apollo

    31.7%

    Held 1st. 315K estimated branded searches, +21.7% vs prior month. Share +2.8 points.

  2. 2.ZoomInfo

    20.3%

    Held 2nd. 201K estimated branded searches, -0.02% vs prior month. Share -2.2 points.

  3. 3.Lusha

    20.2%

    Held 3rd. 201K estimated branded searches, +21.8% vs prior month. Share +1.8 points.

  4. 4.LinkedIn Sales Navigator

    13.5%

    Held 4th. 135K estimated branded searches, 0% vs prior month. Share -1.5 points.

  5. 5.6sense

    11.1%

    Held 5th. 110K estimated branded searches, 0% vs prior month. Share -1.2 points.

  6. 6.Cognism

    2.7%

    Held 6th. 27.1K estimated branded searches, +22.1% vs prior month. Share +0.3 points.

  7. 7.Clay

    0.4%

    Held 7th. 4K estimated branded searches, -9.6% vs prior month. Share -0.1 points.

Compare popularity between 6sense and its closest rivals

Every comparison with 6sense

21 comparisons

How has branded search demand for 6sense changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for 6sense worldwide fell from 135K to 110K.
  • Across the 12 months ending September 2026, 6sense’s share of searches among sales intelligence platforms worldwide decreased from 13.9% to 11.1%.
  • Across the 12 months ending September 2026, 6sense’s share of searches among sales intelligence platforms worldwide peaked at 13.9% in October 2025 and was lowest at 9.1% in June 2026.

How did search popularity change for sales intelligence platforms worldwide in September 2026?

6 changes

  1. In September 2026, Apollo gained share of searches among sales intelligence platforms worldwide, from 28.9% to 31.7%.

  2. In September 2026, Lusha gained share of searches among sales intelligence platforms worldwide, from 18.4% to 20.2%.

  3. In September 2026, ZoomInfo lost share of searches among sales intelligence platforms worldwide, from 22.4% to 20.3%.

  4. In September 2026, LinkedIn Sales Navigator lost share of searches among sales intelligence platforms worldwide, from 15% to 13.5%.

  5. In September 2026, 6sense lost share of searches among sales intelligence platforms worldwide, from 12.3% to 11.1%.

  6. Estimated monthly branded searches for Clay worldwide rose 10% over 12 measured months, from 3.6K to 4K in September 2026.

How are 6sense’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using 6sense’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • 6sense
  • 6sense abm
  • 6sense intent data

Do you work for 6sense? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does 6sense compete?

6sense is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
B2B website personalization platforms3rd of 75.8%Show ranking
Account-based marketing platforms2nd of 96.6%Show ranking
Sales intelligence platforms5th of 711.1%Shown above
B2B intent data platforms3rd of 714%Show ranking
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