How popular isZoomInfo in search?
In August 2026, there were an estimated 204K branded searches for ZoomInfo worldwide which is down 18.7% over the last 11 months. ZoomInfo holds 22.4% estimated Share of Search among sales intelligence platforms worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which sales intelligence platforms compete with ZoomInfo?
Share of Search by month for Apollo, ZoomInfo, Lusha, Cognism. The figures are in the table below the chart.
View monthly share of search table
| Month | Apollo | ZoomInfo | Lusha | Cognism | Clay |
|---|---|---|---|---|---|
| Oct 2025 | 41.6% | 29.4% | 23.9% | 4.9% | 0.28% |
| Nov 2025 | 48.9% | 23.6% | 23.3% | 3.9% | 0.28% |
| Dec 2025 | 46.9% | 27.5% | 22.3% | 3.1% | 0.25% |
| Jan 2026 | 46.6% | 27.4% | 22.1% | 3.7% | 0.26% |
| Feb 2026 | 46.5% | 27.5% | 22.1% | 3.7% | 0.26% |
| Mar 2026 | 53.8% | 25.9% | 17.2% | 2.9% | 0.2% |
| Apr 2026 | 58.4% | 23.3% | 15.5% | 2.6% | 0.18% |
| May 2026 | 56.6% | 22.5% | 18.2% | 2.5% | 0.22% |
| Jun 2026 | 51.9% | 25% | 20.2% | 2.8% | 0.19% |
| Jul 2026 | 51.9% | 24.9% | 20.2% | 2.8% | 0.19% |
| Aug 2026 | 56.7% | 22.4% | 18.2% | 2.5% | 0.26% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 56.7% | 518K | -0.1% | +4.8 points | |
| 2, held 2nd | 22.4% | 204K | -18.1% | -2.6 points | |
| 3, held 3rd | 18.2% | 166K | -17.8% | -2 points | |
| 4, held 4th | 2.5% | 22.7K | -18.1% | -0.3 points | |
| 5, held 5th | 0.26% | 2.4K | +26.3% | +0.1 points |
1.
Apollo56.7%
Held 1st. 518K estimated branded searches, -0.1% vs prior month. Share +4.8 points.
2.
ZoomInfo22.4%
Held 2nd. 204K estimated branded searches, -18.1% vs prior month. Share -2.6 points.
3.
Lusha18.2%
Held 3rd. 166K estimated branded searches, -17.8% vs prior month. Share -2 points.
4.
Cognism2.5%
Held 4th. 22.7K estimated branded searches, -18.1% vs prior month. Share -0.3 points.
5.
Clay0.26%
Held 5th. 2.4K estimated branded searches, +26.3% vs prior month. Share +0.1 points.
Compare search popularity between ZoomInfo and its closest rivals
How has branded search demand for ZoomInfo changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for ZoomInfo worldwide fell from 251K to 204K.
- Across the 11 months ending August 2026, ZoomInfo’s estimated Share of Search among sales intelligence platforms worldwide decreased from 29.4% to 22.4%.
How did search popularity change for sales intelligence platforms worldwide in August 2026?
4 changes
In August 2026, Apollo gained estimated Share of Search among sales intelligence platforms worldwide, from 51.9% to 56.7%.
In August 2026, ZoomInfo lost estimated Share of Search among sales intelligence platforms worldwide, from 24.9% to 22.4%.
In August 2026, Lusha lost estimated Share of Search among sales intelligence platforms worldwide, from 20.2% to 18.2%.
Estimated monthly branded searches for Cognism worldwide fell 45.3% over 11 measured months, from 41.6K to 22.7K in August 2026.
Where does ZoomInfo compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| B2B sales intelligence platforms | 2nd of 5 | 21.8% | Show ranking |
| Data enrichment platforms | 2nd of 5 | 22.2% | Show ranking |
| Sales intelligence platforms | 2nd of 5 | 22.4% | Shown above |
| Business data platforms | 2nd of 5 | 33.4% | Show ranking |
How is ZoomInfo measured?
Brandwave collects information about searches that people make online using ZoomInfo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- zoominfo
- zoominfo price
- zoominfo sales intelligence
- zoominfo.com
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Is ZoomInfo your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.