CB Insights vs ZoomInfo:Which is searched more?
In August 2026, ZoomInfo had more branded searches than CB Insights among business data platforms worldwide. ZoomInfo was estimated to have 204K branded searches compared to CB Insights’ 9.9K, and held a 33% Share of Search versus CB Insights’ 1.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, CB Insights or ZoomInfo?
Compare the platforms that hold company and market data. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for ZoomInfo, CB Insights. The figures are in the table below the chart.
View monthly share of search table
| Month | ZoomInfo | CB Insights |
|---|---|---|
| Oct 2025 | 32.2% | 2.3% |
| Nov 2025 | 29.4% | 2.1% |
| Dec 2025 | 34.4% | 2% |
| Jan 2026 | 33.6% | 2% |
| Feb 2026 | 33.7% | 2% |
| Mar 2026 | 31.9% | 1.5% |
| Apr 2026 | 37.4% | 1.8% |
| May 2026 | 35% | 1.7% |
| Jun 2026 | 35.7% | 1.7% |
| Jul 2026 | 36.5% | 1.4% |
| Aug 2026 | 33% | 1.6% |
| Sep 2026 | — | — |
How has the CB Insights and ZoomInfo comparison changed over the last 12 months?
3 findings
- ZoomInfo was ahead of CB Insights in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, CB Insights’ estimated Share of Search among business data platforms worldwide moved from 2.3% to 1.6%, and its estimated monthly branded searches moved from 18.1K to 9.9K.
- Across the 11 months ending August 2026, ZoomInfo’s estimated Share of Search among business data platforms worldwide moved from 32.2% to 33%, and its estimated monthly branded searches moved from 251K to 204K.
How did search popularity change for business data platforms worldwide in August 2026?
2 changes
In August 2026, ZoomInfo lost estimated Share of Search among business data platforms worldwide, from 36.5% to 33%.
Estimated monthly branded searches for CB Insights worldwide fell 45.3% over 11 measured months, from 18.1K to 9.9K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using CB Insights’ and ZoomInfo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
CB Insights
1 branded search term
- cb insights
ZoomInfo
4 branded search terms
- zoominfo
- zoominfo price
- zoominfo sales intelligence
- zoominfo.com
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.