Brandwave

B2B intent data platforms:Which brands are most popular in search?

In August 2026, Demandbase was the most searched among B2B intent data platforms worldwide, with an estimated 12.6K branded searches and 72.2% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Demandbase72.2%
  2. Informa TechTarget17.2%
  3. Intentsify6%
  4. Bombora2.6%
  5. 6sense2.1%

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Share of SearchLeaderboard

Compare providers of buyer-intent signals that help B2B teams prioritize accounts and campaigns. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among B2B intent data platforms worldwide, by month

Share of Search by month for Demandbase, Informa TechTarget, Intentsify, Bombora, 6sense. The figures are in the table below the chart.

View monthly share of search table
MonthDemandbaseInforma TechTargetIntentsifyBombora6sense
Oct 202573.1%17.2%4.9%2.6%2.2%
Nov 202572.2%16.6%5.8%3.1%2.3%
Dec 202568.9%19.2%5.9%3%3%
Jan 202669.3%19.7%5.4%2.9%2.6%
Feb 202668.2%20.8%5.4%2.9%2.7%
Mar 202669.7%19.5%4.5%3.5%2.7%
Apr 202671.1%16.8%5.5%4.1%2.5%
May 202672.2%16%4.8%4.3%2.8%
Jun 202676.5%14.5%4.1%3%1.9%
Jul 202673%16.6%4.9%3%2.5%
Aug 202672.2%17.2%6%2.6%2.1%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Demandbase

    72.2%

    held 1st · 12.6K estimated branded searches · -6.5% vs prior month · -0.9 points

  2. 2.Informa TechTarget

    17.2%

    held 2nd · 3K estimated branded searches · -2% vs prior month · +0.6 points

  3. 3.Intentsify

    6%

    held 3rd · 1K estimated branded searches · +14.3% vs prior month · +1 points

  4. 4.Bombora

    2.6%

    held 4th · 450 estimated branded searches · -18.2% vs prior month · -0.4 points

  5. 5.6sense

    2.1%

    held 5th · 370 estimated branded searches · -19.6% vs prior month · -0.4 points

Compare search popularity between leading brands

Which brand is most popular in search among B2B intent data platforms worldwide?

In August 2026, Demandbase was the most searched among B2B intent data platforms worldwide, with an estimated 12.6K branded searches and 72.2% estimated Share of Search within this set. Informa TechTarget is in 2nd place, 55 percentage points behind at 17.2% Share of Search.

Global B2B intent data platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Demandbase73.1% → 72.2%76.5%Jun 202668.2%Feb 20261st
Informa TechTarget17.2%20.8%Feb 202614.5%Jun 20262nd
Intentsify4.9% → 6%6%Aug 20264.1%Jun 20263rd
Bombora2.6%4.3%May 20262.6%Aug 20264th
6sense2.2% → 2.1%3%Dec 20251.9%Jun 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Demandbase’s estimated Share of Search among B2B intent data platforms worldwide decreased from 73.1% to 72.2%.
  • Across the 11 months ending August 2026, Intentsify’s estimated Share of Search among B2B intent data platforms worldwide increased from 4.9% to 6%.
  • Across the 11 months ending August 2026, Demandbase’s estimated Share of Search among B2B intent data platforms worldwide peaked at 76.5% in June 2026 and was lowest at 68.2% in February 2026.
  • Across the 11 months ending August 2026, Informa TechTarget’s estimated Share of Search among B2B intent data platforms worldwide peaked at 20.8% in February 2026 and was lowest at 14.5% in June 2026.
  • Across the 11 months ending August 2026, Intentsify’s estimated Share of Search among B2B intent data platforms worldwide peaked at 6% in August 2026 and was lowest at 4.1% in June 2026.
  • Across the 11 months ending August 2026, Bombora’s estimated Share of Search among B2B intent data platforms worldwide peaked at 4.3% in May 2026 and was lowest at 2.6% in August 2026.
  • Across the 11 months ending August 2026, 6sense’s estimated Share of Search among B2B intent data platforms worldwide peaked at 3% in December 2025 and was lowest at 1.9% in June 2026.
  • Across the 11 months ending August 2026, Informa TechTarget, Bombora and 6sense held steady: their estimated Share of Search among B2B intent data platforms worldwide each moved less than 0.5 percentage points.

How did search popularity change for B2B intent data platforms worldwide in August 2026?

  1. In August 2026, Intentsify gained estimated Share of Search among B2B intent data platforms worldwide, from 4.9% to 6%.

  2. In August 2026, Informa TechTarget gained estimated Share of Search among B2B intent data platforms worldwide, from 16.6% to 17.2%.

  3. In August 2026, Demandbase lost estimated Share of Search among B2B intent data platforms worldwide, from 73% to 72.2%.

  4. Bombora’s estimated Share of Search among B2B intent data platforms worldwide has lost ground for 3 months in a row, from 4.3% to 2.6% in August 2026.

  5. Estimated monthly branded searches for 6sense worldwide fell 22.9% over 11 measured months, from 480 to 370 in August 2026.

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