Brandwave

How popular isZoomInfo?

In September 2026, people searched for ZoomInfo by name about 201,000 times worldwide, an 18.3% decrease from the previous year. These searches made up 25.6% of all global B2B intent data platform searches, placing ZoomInfo second out of seven platforms. When we asked both ChatGPT and Google AI Overviews about B2B intent data platforms, ZoomInfo appeared in four of the five answers and was the fifth most recommended of the seven.

Search and AI answers in September 2026

ZoomInfo is the second most searched of 7 competitors and the fifth most recommended in AI answers.

  1. G2Share of searches 58.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  2. ZoomInfoShare of searches 25.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 5th
  3. 6senseShare of searches 14%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. DemandbaseShare of searches 1.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  5. Informa TechTargetShare of searches 0.45%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th

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Top B2B intent data platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, ZoomInfo was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. ZoomInfo is the fifth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bombora1st
  2. 6sense2nd
  3. G23rd
  4. Demandbase4th
  5. ZoomInfo5th
  6. Informa TechTarget6th
  7. Intentsify–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • G25 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bombora5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ZoomInfo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • 6sense4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Demandbase3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Informa TechTarget2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Intentsify0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about B2B intent data platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which B2B intent data platforms compete with ZoomInfo?

ZoomInfo against B2B intent data platforms worldwide, by month

Share of searches by month for G2, ZoomInfo, 6sense. The figures are in the table below the chart.

View monthly share of searches table
MonthG2ZoomInfo6senseDemandbaseInforma TechTargetIntentsifyBombora
Oct 202548.4%31.6%17.4%2%0.48%0.14%0.07%
Nov 202548.4%31.6%17.3%2%0.47%0.17%0.08%
Dec 202548.6%31.7%17.4%1.6%0.48%0.14%0.07%
Jan 202645.3%36%16.1%1.8%0.55%0.15%0.08%
Feb 202641.7%40.4%14.9%2%0.65%0.17%0.09%
Mar 202646.5%37.2%13.6%1.9%0.56%0.13%0.1%
Apr 202646.9%37.3%13.7%1.5%0.4%0.13%0.1%
May 202655.3%29.5%13.2%1.5%0.36%0.11%0.09%
Jun 202656.3%30.2%11.1%1.8%0.39%0.11%0.08%
Jul 202655.1%29.6%13.2%1.5%0.37%0.11%0.06%
Aug 202653.4%28.6%15.6%1.7%0.43%0.15%0.06%
Sep 202658.3%25.6%14%1.6%0.45%0.13%0.06%

  1. 1.G2

    58.3%

    Held 1st. 458K estimated branded searches, +21.8% vs prior month. Share +4.8 points.

  2. 2.ZoomInfo

    25.6%

    Held 2nd. 201K estimated branded searches, 0% vs prior month. Share -3 points.

  3. 3.6sense

    14%

    Held 3rd. 110K estimated branded searches, -0.02% vs prior month. Share -1.6 points.

  4. 4.Demandbase

    1.6%

    Held 4th. 12.3K estimated branded searches, -0.16% vs prior month. Share -0.2 points.

  5. 5.Informa TechTarget

    0.45%

    Held 5th. 3.5K estimated branded searches, +15.8% vs prior month. Share 0 points.

  6. 6.Intentsify

    0.13%

    Held 6th. 1K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Bombora

    0.06%

    Held 7th. 440 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between ZoomInfo and its closest rivals

Every comparison with ZoomInfo

26 comparisons

How has branded search demand for ZoomInfo changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for ZoomInfo worldwide fell from 246K to 201K.
  • Across the 12 months ending September 2026, ZoomInfo’s share of searches among B2B intent data platforms worldwide decreased from 31.6% to 25.6%.
  • Across the 12 months ending September 2026, ZoomInfo’s share of searches among B2B intent data platforms worldwide peaked at 40.4% in February 2026 and was lowest at 25.6% in September 2026.

How did search popularity change for B2B intent data platforms worldwide in September 2026?

5 changes

  1. In September 2026, G2 gained share of searches among B2B intent data platforms worldwide, from 53.4% to 58.3%.

  2. In September 2026, ZoomInfo lost share of searches among B2B intent data platforms worldwide, from 28.6% to 25.6%.

  3. In September 2026, 6sense lost share of searches among B2B intent data platforms worldwide, from 15.6% to 14%.

  4. Estimated monthly branded searches for Bombora worldwide fell 21.4% over 12 measured months, from 560 to 440 in September 2026.

  5. Estimated monthly branded searches for Demandbase worldwide fell 19.2% over 12 measured months, from 15.2K to 12.3K in September 2026.

How are ZoomInfo’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using ZoomInfo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • zoominfo
  • zoominfo sales intelligence

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How the Brand Demand Index is measured

Where does ZoomInfo compete?

ZoomInfo is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Business data platforms3rd of 917.9%Show ranking
Sales prospecting platforms3rd of 1119.3%Show ranking
Sales intelligence platforms2nd of 720.3%Show ranking
Data enrichment platforms2nd of 1023.9%Show ranking
B2B intent data platforms2nd of 725.6%Shown above
B2B contact data providers2nd of 626.8%Show ranking
AI lead generation tools2nd of 631%Show ranking
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Is ZoomInfo your brand?

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