Demandbase vs ZoomInfo:Which is searched more?
In September 2026, ZoomInfo had more branded searches than Demandbase among B2B intent data platforms worldwide. ZoomInfo had about 201,000 branded searches, while Demandbase had 12,300. ZoomInfo made up 25.6% of all B2B intent data platform searches we track, and Demandbase accounted for 1.6%. These are worldwide searches for English-language branded terms.
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Is Demandbase or ZoomInfo more popular in search?
Compare providers of buyer-intent signals that help B2B teams prioritize accounts and campaigns. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for ZoomInfo, Demandbase. The figures are in the table below the chart.
View monthly share of searches table
| Month | G2 | ZoomInfo | 6sense | Demandbase | Informa TechTarget | Intentsify | Bombora |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 48.4% | 31.6% | 17.4% | 2% | 0.48% | 0.14% | 0.07% |
| Nov 2025 | 48.4% | 31.6% | 17.3% | 2% | 0.47% | 0.17% | 0.08% |
| Dec 2025 | 48.6% | 31.7% | 17.4% | 1.6% | 0.48% | 0.14% | 0.07% |
| Jan 2026 | 45.3% | 36% | 16.1% | 1.8% | 0.55% | 0.15% | 0.08% |
| Feb 2026 | 41.7% | 40.4% | 14.9% | 2% | 0.65% | 0.17% | 0.09% |
| Mar 2026 | 46.5% | 37.2% | 13.6% | 1.9% | 0.56% | 0.13% | 0.1% |
| Apr 2026 | 46.9% | 37.3% | 13.7% | 1.5% | 0.4% | 0.13% | 0.1% |
| May 2026 | 55.3% | 29.5% | 13.2% | 1.5% | 0.36% | 0.11% | 0.09% |
| Jun 2026 | 56.3% | 30.2% | 11.1% | 1.8% | 0.39% | 0.11% | 0.08% |
| Jul 2026 | 55.1% | 29.6% | 13.2% | 1.5% | 0.37% | 0.11% | 0.06% |
| Aug 2026 | 53.4% | 28.6% | 15.6% | 1.7% | 0.43% | 0.15% | 0.06% |
| Sep 2026 | 58.3% | 25.6% | 14% | 1.6% | 0.45% | 0.13% | 0.06% |
How has the Demandbase and ZoomInfo comparison changed over the last 12 months?
3 findings
- ZoomInfo was ahead of Demandbase in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Demandbase’s share of searches among B2B intent data platforms worldwide moved from 2% to 1.6%, and its estimated monthly branded searches moved from 15.2K to 12.3K.
- Across the 12 months ending September 2026, ZoomInfo’s share of searches among B2B intent data platforms worldwide moved from 31.6% to 25.6%, and its estimated monthly branded searches moved from 246K to 201K.
How did search popularity change for B2B intent data platforms worldwide in September 2026?
2 changes
In September 2026, ZoomInfo lost share of searches among B2B intent data platforms worldwide, from 28.6% to 25.6%.
Estimated monthly branded searches for Demandbase worldwide fell 19.2% over 12 measured months, from 15.2K to 12.3K in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Demandbase’s and ZoomInfo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Demandbase
3 branded search terms
- demandbase
- demandbase intent data
- demandbase one
ZoomInfo
1 branded search term
- zoominfo
Other head-to-heads among B2B intent data platforms
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