Brandwave

Informa TechTarget vs ZoomInfo:Which is more popular?

In September 2026, ZoomInfo had more branded searches than Informa TechTarget among B2B intent data platforms worldwide. ZoomInfo had about 201,000 branded searches, while Informa TechTarget had 3,520. ZoomInfo made up 25.6% of all B2B intent data platform searches we track, and Informa TechTarget accounted for 0.45%. When we asked ChatGPT and Google AI Overviews about B2B intent data platforms, ZoomInfo appeared in four of the five answers and Informa TechTarget in two. Informa TechTarget and ZoomInfo were each mentioned first in two of the four answers that named either.

Among B2B intent data platforms worldwide in September 2026

Who do people search for more?

ZoomInfo, about 57 searches for every 1 for Informa TechTarget

ZoomInfo 201K searchesInforma TechTarget 3.5K searches

Who does AI mention more?

ZoomInfo, mentioned in 4 of 5 answers, Informa TechTarget in 2

ZoomInfo in 4 of 5Informa TechTarget in 2 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Informa TechTarget first in 2ZoomInfo first in 2

Follow Informa TechTarget vs ZoomInfo and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top B2B intent data platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, ZoomInfo was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Informa TechTarget was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Informa TechTarget and ZoomInfo were each listed first in two of the four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bombora1st
  2. 6sense2nd
  3. G23rd
  4. Demandbase4th
  5. ZoomInfo5th
  6. Informa TechTarget6th
  7. Intentsify–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • G25 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bombora5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ZoomInfo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • 6sense4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Demandbase3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Informa TechTarget2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Intentsify0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about B2B intent data platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Informa TechTarget or ZoomInfo more popular in search?

This chart shows how often people search Google for Informa TechTarget and ZoomInfo by name. Each line represents a brand's share of searches for all seven B2B intent data platforms we track, month by month, from English-language searches worldwide.

Informa TechTarget and ZoomInfo among B2B intent data platforms worldwide, by month

Share of searches by month for ZoomInfo, Informa TechTarget. The figures are in the table below the chart.

View monthly share of searches table
MonthG2ZoomInfo6senseDemandbaseInforma TechTargetIntentsifyBombora
Oct 202548.4%31.6%17.4%2%0.48%0.14%0.07%
Nov 202548.4%31.6%17.3%2%0.47%0.17%0.08%
Dec 202548.6%31.7%17.4%1.6%0.48%0.14%0.07%
Jan 202645.3%36%16.1%1.8%0.55%0.15%0.08%
Feb 202641.7%40.4%14.9%2%0.65%0.17%0.09%
Mar 202646.5%37.2%13.6%1.9%0.56%0.13%0.1%
Apr 202646.9%37.3%13.7%1.5%0.4%0.13%0.1%
May 202655.3%29.5%13.2%1.5%0.36%0.11%0.09%
Jun 202656.3%30.2%11.1%1.8%0.39%0.11%0.08%
Jul 202655.1%29.6%13.2%1.5%0.37%0.11%0.06%
Aug 202653.4%28.6%15.6%1.7%0.43%0.15%0.06%
Sep 202658.3%25.6%14%1.6%0.45%0.13%0.06%

How has the Informa TechTarget and ZoomInfo comparison changed over the last 12 months?

3 findings

How did search popularity change for B2B intent data platforms worldwide in September 2026?

1 change

  1. In September 2026, ZoomInfo lost share of searches among B2B intent data platforms worldwide, from 28.6% to 25.6%.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Informa TechTarget’s and ZoomInfo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Informa TechTarget

4 branded search terms

  • informa techtarget
  • informa techtarget portal
  • informatechtarget
  • techtarget priority engine

ZoomInfo

1 branded search term

  • zoominfo

How the Brand Demand Index is measured

Other head-to-heads among B2B intent data platforms

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free