How popular isInforma TechTarget in search?
In August 2026, there were an estimated 3K branded searches for Informa TechTarget worldwide which is down 19.1% over the last 11 months. Informa TechTarget holds 17.2% estimated Share of Search among B2B intent data platforms worldwide and is ranked 2nd of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.
Demandbase72.2%
Informa TechTarget17.2%
Intentsify6%Bombora2.6%
6sense2.1%
Follow Informa TechTarget and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which B2B intent data platforms compete with Informa TechTarget?
Share of Search by month for Demandbase, Informa TechTarget, Intentsify, Bombora, 6sense. The figures are in the table below the chart.
View monthly share of search table
| Month | Demandbase | Informa TechTarget | Intentsify | Bombora | 6sense |
|---|---|---|---|---|---|
| Oct 2025 | 73.1% | 17.2% | 4.9% | 2.6% | 2.2% |
| Nov 2025 | 72.2% | 16.6% | 5.8% | 3.1% | 2.3% |
| Dec 2025 | 68.9% | 19.2% | 5.9% | 3% | 3% |
| Jan 2026 | 69.3% | 19.7% | 5.4% | 2.9% | 2.6% |
| Feb 2026 | 68.2% | 20.8% | 5.4% | 2.9% | 2.7% |
| Mar 2026 | 69.7% | 19.5% | 4.5% | 3.5% | 2.7% |
| Apr 2026 | 71.1% | 16.8% | 5.5% | 4.1% | 2.5% |
| May 2026 | 72.2% | 16% | 4.8% | 4.3% | 2.8% |
| Jun 2026 | 76.5% | 14.5% | 4.1% | 3% | 1.9% |
| Jul 2026 | 73% | 16.6% | 4.9% | 3% | 2.5% |
| Aug 2026 | 72.2% | 17.2% | 6% | 2.6% | 2.1% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 72.2% | 12.6K | -6.5% | -0.9 points | |
| 2, held 2nd | 17.2% | 3K | -2% | +0.6 points | |
| 3, held 3rd | 6% | 1K | +14.3% | +1 points | |
| 4, held 4th | 2.6% | 450 | -18.2% | -0.4 points | |
| 5, held 5th | 2.1% | 370 | -19.6% | -0.4 points |
72.2%
held 1st · 12.6K estimated branded searches · -6.5% vs prior month · -0.9 points
17.2%
held 2nd · 3K estimated branded searches · -2% vs prior month · +0.6 points
6%
held 3rd · 1K estimated branded searches · +14.3% vs prior month · +1 points
4.
2.6%
held 4th · 450 estimated branded searches · -18.2% vs prior month · -0.4 points
5.
6sense2.1%
held 5th · 370 estimated branded searches · -19.6% vs prior month · -0.4 points
Compare search popularity between Informa TechTarget and its closest rivals
How has branded search demand for Informa TechTarget changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Informa TechTarget worldwide fell from 3.7K to 3K.
- Across the 11 months ending August 2026, Informa TechTarget’s estimated Share of Search among B2B intent data platforms worldwide peaked at 20.8% in February 2026 and was lowest at 14.5% in June 2026.
How did search popularity change for B2B intent data platforms worldwide in August 2026?
5 changes
In August 2026, Intentsify gained estimated Share of Search among B2B intent data platforms worldwide, from 4.9% to 6%.
In August 2026, Informa TechTarget gained estimated Share of Search among B2B intent data platforms worldwide, from 16.6% to 17.2%.
In August 2026, Demandbase lost estimated Share of Search among B2B intent data platforms worldwide, from 73% to 72.2%.
Bombora’s estimated Share of Search among B2B intent data platforms worldwide has lost ground for 3 months in a row, from 4.3% to 2.6% in August 2026.
Estimated monthly branded searches for 6sense worldwide fell 22.9% over 11 measured months, from 480 to 370 in August 2026.
How is Informa TechTarget measured?
Brandwave collects information about searches that people make online using Informa TechTarget’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- informa techtarget
- informa techtarget portal
- techtarget priority engine
Do you work for Informa TechTarget? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Informa TechTarget your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.