G2 vs Informa TechTarget:Which is searched more?
In September 2026, G2 had more branded searches than Informa TechTarget among B2B intent data platforms worldwide. G2 had about 458,000 branded searches, while Informa TechTarget had 3,520. G2 made up 58.3% of all B2B intent data platform searches we track, and Informa TechTarget accounted for 0.45%. These are worldwide searches for English-language branded terms.
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Is G2 or Informa TechTarget more popular in search?
Compare providers of buyer-intent signals that help B2B teams prioritize accounts and campaigns. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for G2, Informa TechTarget. The figures are in the table below the chart.
View monthly share of searches table
| Month | G2 | ZoomInfo | 6sense | Demandbase | Informa TechTarget | Intentsify | Bombora |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 48.4% | 31.6% | 17.4% | 2% | 0.48% | 0.14% | 0.07% |
| Nov 2025 | 48.4% | 31.6% | 17.3% | 2% | 0.47% | 0.17% | 0.08% |
| Dec 2025 | 48.6% | 31.7% | 17.4% | 1.6% | 0.48% | 0.14% | 0.07% |
| Jan 2026 | 45.3% | 36% | 16.1% | 1.8% | 0.55% | 0.15% | 0.08% |
| Feb 2026 | 41.7% | 40.4% | 14.9% | 2% | 0.65% | 0.17% | 0.09% |
| Mar 2026 | 46.5% | 37.2% | 13.6% | 1.9% | 0.56% | 0.13% | 0.1% |
| Apr 2026 | 46.9% | 37.3% | 13.7% | 1.5% | 0.4% | 0.13% | 0.1% |
| May 2026 | 55.3% | 29.5% | 13.2% | 1.5% | 0.36% | 0.11% | 0.09% |
| Jun 2026 | 56.3% | 30.2% | 11.1% | 1.8% | 0.39% | 0.11% | 0.08% |
| Jul 2026 | 55.1% | 29.6% | 13.2% | 1.5% | 0.37% | 0.11% | 0.06% |
| Aug 2026 | 53.4% | 28.6% | 15.6% | 1.7% | 0.43% | 0.15% | 0.06% |
| Sep 2026 | 58.3% | 25.6% | 14% | 1.6% | 0.45% | 0.13% | 0.06% |
How has the G2 and Informa TechTarget comparison changed over the last 12 months?
3 findings
- G2 was ahead of Informa TechTarget in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, G2’s share of searches among B2B intent data platforms worldwide moved from 48.4% to 58.3%, and its estimated monthly branded searches moved from 376K to 458K.
- Across the 12 months ending September 2026, Informa TechTarget’s share of searches among B2B intent data platforms worldwide moved from 0.48% to 0.45%, and its estimated monthly branded searches moved from 3.8K to 3.5K.
How did search popularity change for B2B intent data platforms worldwide in September 2026?
1 change
In September 2026, G2 gained share of searches among B2B intent data platforms worldwide, from 53.4% to 58.3%.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using G2’s and Informa TechTarget’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
G2
2 branded search terms
- g2
- g2 reviews
Informa TechTarget
4 branded search terms
- informa techtarget
- informa techtarget portal
- informatechtarget
- techtarget priority engine
Other head-to-heads among B2B intent data platforms
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