Brandwave

How popular isInforma TechTarget in search?

In August 2026, there were an estimated 3K branded searches for Informa TechTarget worldwide which is down 19.1% over the last 11 months. Informa TechTarget holds 2.4% estimated Share of Search among B2B intent data platforms worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. 6sense86.6%
  2. Demandbase9.9%
  3. Informa TechTarget2.4%
  4. Intentsify0.82%
  5. Bombora0.35%
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Which B2B intent data platforms compete with Informa TechTarget?

Informa TechTarget against B2B intent data platforms worldwide, by month

Share of Search by month for 6sense, Demandbase, Informa TechTarget. The figures are in the table below the chart.

View monthly share of search table
Month6senseDemandbaseInforma TechTargetIntentsifyBombora
Oct 202586.5%10.1%2.4%0.67%0.36%
Nov 202586.3%10.1%2.3%0.82%0.43%
Dec 202588%8.5%2.4%0.72%0.37%
Jan 202685.7%10.2%2.9%0.8%0.43%
Feb 202683.1%11.8%3.6%0.93%0.51%
Mar 202683.1%12.1%3.4%0.78%0.61%
Apr 202685.7%10.4%2.5%0.8%0.61%
May 202685.9%10.5%2.3%0.7%0.62%
Jun 202680.9%14.9%2.8%0.8%0.59%
Jul 202686%10.5%2.4%0.71%0.43%
Aug 202686.6%9.9%2.4%0.82%0.35%
Sep 2026—————

  1. 1.6sense

    86.6%

    Held 1st. 110K estimated branded searches, -0.08% vs prior month. Share +0.6 points.

  2. 2.Demandbase

    9.9%

    Held 2nd. 12.6K estimated branded searches, -6.5% vs prior month. Share -0.6 points.

  3. 3.Informa TechTarget

    2.4%

    Held 3rd. 3K estimated branded searches, -2% vs prior month. Share 0 points.

  4. 4.Intentsify

    0.82%

    Held 4th. 1K estimated branded searches, +14.3% vs prior month. Share +0.1 points.

  5. 5.Bombora

    0.35%

    Held 5th. 450 estimated branded searches, -18.2% vs prior month. Share -0.1 points.

Compare search popularity between Informa TechTarget and its closest rivals

How has branded search demand for Informa TechTarget changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Informa TechTarget worldwide fell from 3.7K to 3K.
  • Across the 11 months ending August 2026, Informa TechTarget’s estimated Share of Search among B2B intent data platforms worldwide peaked at 3.6% in February 2026 and was lowest at 2.3% in May 2026.

How did search popularity change for B2B intent data platforms worldwide in August 2026?

  1. In August 2026, 6sense gained estimated Share of Search among B2B intent data platforms worldwide, from 86% to 86.6%.

  2. In August 2026, Demandbase lost estimated Share of Search among B2B intent data platforms worldwide, from 10.5% to 9.9%.

  3. Estimated monthly branded searches for Bombora worldwide fell 21.1% over 11 measured months, from 570 to 450 in August 2026.

  4. Estimated monthly branded searches for Informa TechTarget worldwide fell 19.1% over 11 measured months, from 3.7K to 3K in August 2026.

How is Informa TechTarget measured?

Brandwave collects information about searches that people make online using Informa TechTarget’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • informa techtarget
  • informa techtarget portal
  • techtarget priority engine

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How the Brand Demand Index is measured

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