Informa TechTarget vs Intentsify:Which is more popular by branded search?
In August 2026, Informa TechTarget had more branded searches than Intentsify among B2B intent data platforms worldwide. Informa TechTarget was estimated to have 3K branded searches compared to Intentsify’s 1K, and held a 17.2% Share of Search versus Intentsify’s 6%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Informa TechTarget or Intentsify?
Compare providers of buyer-intent signals that help B2B teams prioritize accounts and campaigns. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Informa TechTarget, Intentsify. The figures are in the table below the chart.
View monthly share of search table
| Month | Demandbase | Informa TechTarget | Intentsify | Bombora | 6sense |
|---|---|---|---|---|---|
| Oct 2025 | 73.1% | 17.2% | 4.9% | 2.6% | 2.2% |
| Nov 2025 | 72.2% | 16.6% | 5.8% | 3.1% | 2.3% |
| Dec 2025 | 68.9% | 19.2% | 5.9% | 3% | 3% |
| Jan 2026 | 69.3% | 19.7% | 5.4% | 2.9% | 2.6% |
| Feb 2026 | 68.2% | 20.8% | 5.4% | 2.9% | 2.7% |
| Mar 2026 | 69.7% | 19.5% | 4.5% | 3.5% | 2.7% |
| Apr 2026 | 71.1% | 16.8% | 5.5% | 4.1% | 2.5% |
| May 2026 | 72.2% | 16% | 4.8% | 4.3% | 2.8% |
| Jun 2026 | 76.5% | 14.5% | 4.1% | 3% | 1.9% |
| Jul 2026 | 73% | 16.6% | 4.9% | 3% | 2.5% |
| Aug 2026 | 72.2% | 17.2% | 6% | 2.6% | 2.1% |
| Sep 2026 | — | — | — | — | — |
How has the Informa TechTarget and Intentsify comparison changed over the last 12 months?
3 findings
- Informa TechTarget was ahead of Intentsify in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Informa TechTarget’s estimated Share of Search among B2B intent data platforms worldwide held steady at 17.2%, and its estimated monthly branded searches moved from 3.7K to 3K.
- Across the 11 months ending August 2026, Intentsify’s estimated Share of Search among B2B intent data platforms worldwide moved from 4.9% to 6%, and its estimated monthly branded searches moved from 1.1K to 1K.
How did search popularity change for B2B intent data platforms worldwide in August 2026?
2 changes
In August 2026, Intentsify gained estimated Share of Search among B2B intent data platforms worldwide, from 4.9% to 6%.
In August 2026, Informa TechTarget gained estimated Share of Search among B2B intent data platforms worldwide, from 16.6% to 17.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Informa TechTarget’s and Intentsify’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Informa TechTarget
3 branded search terms
- informa techtarget
- informa techtarget portal
- techtarget priority engine
Intentsify
3 branded search terms
- intentsify
- intentsify content syndication
- intentsify.io
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