6sense vs G2:Which is searched more?
In September 2026, G2 had more branded searches than 6sense among B2B intent data platforms worldwide. G2 had about 458,000 branded searches, while 6sense had 110,000. G2 made up 58.3% of all B2B intent data platform searches we track, and 6sense accounted for 14%. These are worldwide searches for English-language branded terms.
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Is 6sense or G2 more popular in search?
Compare providers of buyer-intent signals that help B2B teams prioritize accounts and campaigns. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for G2, 6sense. The figures are in the table below the chart.
View monthly share of searches table
| Month | G2 | ZoomInfo | 6sense | Demandbase | Informa TechTarget | Intentsify | Bombora |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 48.4% | 31.6% | 17.4% | 2% | 0.48% | 0.14% | 0.07% |
| Nov 2025 | 48.4% | 31.6% | 17.3% | 2% | 0.47% | 0.17% | 0.08% |
| Dec 2025 | 48.6% | 31.7% | 17.4% | 1.6% | 0.48% | 0.14% | 0.07% |
| Jan 2026 | 45.3% | 36% | 16.1% | 1.8% | 0.55% | 0.15% | 0.08% |
| Feb 2026 | 41.7% | 40.4% | 14.9% | 2% | 0.65% | 0.17% | 0.09% |
| Mar 2026 | 46.5% | 37.2% | 13.6% | 1.9% | 0.56% | 0.13% | 0.1% |
| Apr 2026 | 46.9% | 37.3% | 13.7% | 1.5% | 0.4% | 0.13% | 0.1% |
| May 2026 | 55.3% | 29.5% | 13.2% | 1.5% | 0.36% | 0.11% | 0.09% |
| Jun 2026 | 56.3% | 30.2% | 11.1% | 1.8% | 0.39% | 0.11% | 0.08% |
| Jul 2026 | 55.1% | 29.6% | 13.2% | 1.5% | 0.37% | 0.11% | 0.06% |
| Aug 2026 | 53.4% | 28.6% | 15.6% | 1.7% | 0.43% | 0.15% | 0.06% |
| Sep 2026 | 58.3% | 25.6% | 14% | 1.6% | 0.45% | 0.13% | 0.06% |
How has the 6sense and G2 comparison changed over the last 12 months?
3 findings
- G2 was ahead of 6sense in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, 6sense’s share of searches among B2B intent data platforms worldwide moved from 17.4% to 14%, and its estimated monthly branded searches moved from 135K to 110K.
- Across the 12 months ending September 2026, G2’s share of searches among B2B intent data platforms worldwide moved from 48.4% to 58.3%, and its estimated monthly branded searches moved from 376K to 458K.
How did search popularity change for B2B intent data platforms worldwide in September 2026?
2 changes
In September 2026, G2 gained share of searches among B2B intent data platforms worldwide, from 53.4% to 58.3%.
In September 2026, 6sense lost share of searches among B2B intent data platforms worldwide, from 15.6% to 14%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using 6sense’s and G2’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among B2B intent data platforms
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