Brandwave

How popular isG2?

In September 2026, people searched for G2 by name about 458,000 times worldwide, a 21.8% increase from the previous year. These searches made up 58.3% of all global B2B intent data platform searches, placing G2 first out of seven platforms. When we asked both ChatGPT and Google AI Overviews about B2B intent data platforms, G2 appeared in all answers and was the third most recommended of the seven.

Search and AI answers in September 2026

G2 is the most searched of 7 competitors and the third most recommended in AI answers.

  1. G2Share of searches 58.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  2. ZoomInfoShare of searches 25.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 5th
  3. 6senseShare of searches 14%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. DemandbaseShare of searches 1.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  5. Informa TechTargetShare of searches 0.45%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th

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Top B2B intent data platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, G2 appeared in all five answers. G2 is the third most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bombora1st
  2. 6sense2nd
  3. G23rd
  4. Demandbase4th
  5. ZoomInfo5th
  6. Informa TechTarget6th
  7. Intentsify–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • G25 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bombora5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ZoomInfo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • 6sense4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Demandbase3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Informa TechTarget2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Intentsify0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about B2B intent data platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which B2B intent data platforms compete with G2?

G2 against B2B intent data platforms worldwide, by month

Share of searches by month for G2, ZoomInfo, 6sense. The figures are in the table below the chart.

View monthly share of searches table
MonthG2ZoomInfo6senseDemandbaseInforma TechTargetIntentsifyBombora
Oct 202548.4%31.6%17.4%2%0.48%0.14%0.07%
Nov 202548.4%31.6%17.3%2%0.47%0.17%0.08%
Dec 202548.6%31.7%17.4%1.6%0.48%0.14%0.07%
Jan 202645.3%36%16.1%1.8%0.55%0.15%0.08%
Feb 202641.7%40.4%14.9%2%0.65%0.17%0.09%
Mar 202646.5%37.2%13.6%1.9%0.56%0.13%0.1%
Apr 202646.9%37.3%13.7%1.5%0.4%0.13%0.1%
May 202655.3%29.5%13.2%1.5%0.36%0.11%0.09%
Jun 202656.3%30.2%11.1%1.8%0.39%0.11%0.08%
Jul 202655.1%29.6%13.2%1.5%0.37%0.11%0.06%
Aug 202653.4%28.6%15.6%1.7%0.43%0.15%0.06%
Sep 202658.3%25.6%14%1.6%0.45%0.13%0.06%

  1. 1.G2

    58.3%

    Held 1st. 458K estimated branded searches, +21.8% vs prior month. Share +4.8 points.

  2. 2.ZoomInfo

    25.6%

    Held 2nd. 201K estimated branded searches, 0% vs prior month. Share -3 points.

  3. 3.6sense

    14%

    Held 3rd. 110K estimated branded searches, -0.02% vs prior month. Share -1.6 points.

  4. 4.Demandbase

    1.6%

    Held 4th. 12.3K estimated branded searches, -0.16% vs prior month. Share -0.2 points.

  5. 5.Informa TechTarget

    0.45%

    Held 5th. 3.5K estimated branded searches, +15.8% vs prior month. Share 0 points.

  6. 6.Intentsify

    0.13%

    Held 6th. 1K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Bombora

    0.06%

    Held 7th. 440 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between G2 and its closest rivals

Every comparison with G2

21 comparisons

How has branded search demand for G2 changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for G2 worldwide rose from 376K to 458K.
  • Across the 12 months ending September 2026, G2’s share of searches among B2B intent data platforms worldwide increased from 48.4% to 58.3%.
  • Across the 12 months ending September 2026, G2’s share of searches among B2B intent data platforms worldwide peaked at 58.3% in September 2026 and was lowest at 41.7% in February 2026.

How did search popularity change for B2B intent data platforms worldwide in September 2026?

5 changes

  1. In September 2026, G2 gained share of searches among B2B intent data platforms worldwide, from 53.4% to 58.3%.

  2. In September 2026, ZoomInfo lost share of searches among B2B intent data platforms worldwide, from 28.6% to 25.6%.

  3. In September 2026, 6sense lost share of searches among B2B intent data platforms worldwide, from 15.6% to 14%.

  4. Estimated monthly branded searches for Bombora worldwide fell 21.4% over 12 measured months, from 560 to 440 in September 2026.

  5. Estimated monthly branded searches for Demandbase worldwide fell 19.2% over 12 measured months, from 15.2K to 12.3K in September 2026.

How are G2’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using G2’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • g2
  • g2 reviews

Do you work for G2? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does G2 compete?

G2 is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Customer review platforms2nd of 913.6%Show ranking
B2B intent data platforms1st of 758.3%Shown above
Brand advocacy platforms1st of 1176.1%Show ranking
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