Brandwave

G2 vs Referral Factory:Which is more popular?

In September 2026, G2 had more branded searches than Referral Factory among brand advocacy platforms worldwide. G2 had about 458,000 branded searches, while Referral Factory had 880. G2 made up 76.1% of all brand advocacy platform searches we track, and Referral Factory accounted for 0.15%. When we asked ChatGPT and Google AI Overviews about brand advocacy platforms, Referral Factory appeared in three of the five answers and G2 in two. Referral Factory was mentioned before G2 in every answer that named either.

Among brand advocacy platforms worldwide in September 2026

Who do people search for more?

G2, about 521 searches for every 1 for Referral Factory

G2 458K searchesReferral Factory 880 searches

Who does AI mention more?

Referral Factory, mentioned in 3 of 5 answers, G2 in 2

Referral Factory in 3 of 5G2 in 2 of 5

Who does AI recommend more?

Referral Factory, named ahead of G2 in 3 of 3 answers

Referral Factory first in 3G2 never first

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Top brand advocacy platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Referral Factory was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. G2 was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Referral Factory was listed before G2 in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Influitive1st
  2. Referral Factory2nd
  3. DSMN83rd
  4. Referral Rock4th
  5. Birdeye5th
  6. Yotpo6th
  7. UserEvidence7th
  8. Extole8th
  9. G29th
  10. TrustRadius10th
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Influitive4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Birdeye3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Yotpo3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Referral Factory3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • G22 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Extole2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DSMN82 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Referral Rock2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • UserEvidence2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • TrustRadius1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about brand advocacy platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is G2 or Referral Factory more popular in search?

This chart shows how often people search Google for G2 and Referral Factory by name. Each line represents a brand's share of searches for all 11 brand advocacy platforms we track, month by month, from English-language searches worldwide.

G2 and Referral Factory among brand advocacy platforms worldwide, by month

Share of searches by month for G2, Referral Factory. The figures are in the table below the chart.

View monthly share of searches table
MonthG2BirdeyeCapterraYotpoTrustRadiusExtoleDSMN8Referral RockReferral FactoryUserEvidenceInfluitive
Oct 202572.7%11.7%7.8%5.2%1%0.37%0.19%0.37%0.31%0.14%0.17%
Nov 202570.7%13.9%7.6%5.1%1%0.37%0.23%0.37%0.37%0.17%0.17%
Dec 202572.7%11.7%7.8%5.2%1%0.31%0.21%0.31%0.31%0.14%0.17%
Jan 202669.4%13.6%9.1%5%1.2%0.36%0.29%0.36%0.36%0.16%0.16%
Feb 202666.5%15.8%8.7%5.8%1.4%0.42%0.34%0.34%0.34%0.19%0.19%
Mar 202664.1%23%6.9%3.8%0.92%0.27%0.27%0.22%0.22%0.15%0.12%
Apr 202675.3%9.9%8.1%4.4%1.1%0.32%0.2%0.2%0.26%0.14%0.12%
May 202677.6%10.2%6.8%3.7%0.74%0.22%0.17%0.17%0.22%0.1%0.1%
Jun 202678.9%8.5%7%3.8%0.76%0.22%0.22%0.17%0.17%0.12%0.1%
Jul 202678.8%8.5%7%3.8%0.93%0.28%0.17%0.17%0.17%0.1%0.1%
Aug 202677.1%10.2%6.8%3.7%1.1%0.27%0.21%0.21%0.21%0.12%0.1%
Sep 202676.1%12.3%6.7%3%0.9%0.27%0.22%0.17%0.15%0.1%0.08%

How has the G2 and Referral Factory comparison changed over the last 12 months?

3 findings

How did search popularity change for brand advocacy platforms worldwide in September 2026?

2 changes

  1. In September 2026, G2 lost share of searches among brand advocacy platforms worldwide, from 77.1% to 76.1%.

  2. In September 2026, Referral Factory fell from 8th to 9th among brand advocacy platforms worldwide.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using G2’s and Referral Factory’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

G2

2 branded search terms

  • g2
  • g2 reviews

Referral Factory

1 branded search term

  • referral factory

How the Brand Demand Index is measured

Other head-to-heads among brand advocacy platforms

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