Brandwave

How popular isG2 in search?

In August 2026, there were an estimated 8.1K branded searches for G2 worldwide which held steady over the last 11 months. G2 holds 16.7% estimated Share of Search among brand advocacy platforms worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Capterra68.3%
  2. G216.7%
  3. TrustRadius11.1%
  4. Extole2.8%
  5. Influitive1%
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Which brand advocacy platforms compete with G2?

G2 against brand advocacy platforms worldwide, by month

Share of Search by month for Capterra, G2, TrustRadius, Extole. The figures are in the table below the chart.

View monthly share of search table
MonthCapterraG2TrustRadiusExtoleInfluitive
Oct 202571.2%14.2%9.5%3.4%1.6%
Nov 202571.2%14.2%9.5%3.5%1.6%
Dec 202571.7%14.3%9.5%2.9%1.6%
Jan 202671.8%14.4%9.6%2.9%1.3%
Feb 202667.6%16.5%11%3.3%1.5%
Mar 202671.8%14.4%9.6%2.9%1.3%
Apr 202669.8%17.1%9.3%2.8%1.1%
May 202668.7%20.5%7.5%2.3%1.1%
Jun 202673.7%14.7%8%2.4%1.1%
Jul 202672%14.4%9.6%2.9%1.1%
Aug 202668.3%16.7%11.1%2.8%1%
Sep 2026—————

  1. 1.Capterra

    68.3%

    Held 1st. 33.1K estimated branded searches, -18.3% vs prior month. Share -3.7 points.

  2. 2.G2

    16.7%

    Held 2nd. 8.1K estimated branded searches, 0% vs prior month. Share +2.3 points.

  3. 3.TrustRadius

    11.1%

    Held 3rd. 5.4K estimated branded searches, 0% vs prior month. Share +1.5 points.

  4. 4.Extole

    2.8%

    Held 4th. 1.3K estimated branded searches, -17.8% vs prior month. Share -0.1 points.

  5. 5.Influitive

    1%

    Held 5th. 500 estimated branded searches, -19.4% vs prior month. Share -0.1 points.

Compare search popularity between G2 and its closest rivals

How has branded search demand for G2 changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for G2 worldwide held steady at 8.1K.
  • Across the 11 months ending August 2026, G2’s estimated Share of Search among brand advocacy platforms worldwide increased from 14.2% to 16.7%.
  • Across the 11 months ending August 2026, G2’s estimated Share of Search among brand advocacy platforms worldwide peaked at 20.5% in May 2026 and was lowest at 14.2% in November 2025.

How did search popularity change for brand advocacy platforms worldwide in August 2026?

  1. In August 2026, G2 gained estimated Share of Search among brand advocacy platforms worldwide, from 14.4% to 16.7%.

  2. In August 2026, TrustRadius gained estimated Share of Search among brand advocacy platforms worldwide, from 9.6% to 11.1%.

  3. In August 2026, Capterra lost estimated Share of Search among brand advocacy platforms worldwide, from 72% to 68.3%.

  4. Estimated monthly branded searches for Influitive worldwide fell 45.1% over 11 measured months, from 910 to 500 in August 2026.

  5. Estimated monthly branded searches for Extole worldwide fell 30.9% over 11 measured months, from 1.9K to 1.3K in August 2026.

How is G2 measured?

Brandwave collects information about searches that people make online using G2’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • g2 reviews

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How the Brand Demand Index is measured

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